Return on Intelligence in Marketing
Por The Borenstein Group
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Gal Borenstein, B2B Marketing Expert, shares strategic real-world insights for marketing executives to help increase their corporate marketing ROI.
||CleanBorenstein Group - PR’s role in Enhancing Marketing Efforts||An examination into the ways PR has become such an effective tool to add to your overall marketing mix.||5/9/2008||Grátis||Ver no iTunes|
||CleanBorenstein Group - Building an Effective Brand||Explore recommendations for C-Levels to follow in building an effective brand; from the development of brand building programs to the creation of brand metrics for ...||5/9/2008||Grátis||Ver no iTunes|
||CleanBorenstein Group - Branding is Not Marketing||Tips for communicating the value of branding to CEOs and executive management by communicating the role of branding to the bottom line.||5/9/2008||Grátis||Ver no iTunes|
||CleanBorenstein Group - Increasing Brand Equity||For increasing brand equity, you must pay attention to the business fundamentals that make any business successful: develop comprehensive capabilities, deliver on your promises, and ...||5/9/2008||Grátis||Ver no iTunes|