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||Marketing Programs that Work for Realtors®||The Womens Council of Realtors Board Members, Members and Friends wish you a Happy New Year! FOR IMMEDIATE RELEASE Greater Boston Women’s Council of Realtors For more information contact: Christy May, President Elect and Digital Zone Contact 781-258-6022 firstname.lastname@example.org Mark your calendar for Tuesday, January 19th 11am-1:45pm at the Wellesley Paparazzi on Rte. 16 W for… Marketing Programs that Work for Realtors®! Welcome to the Digital Zone! We are looking at marketing and communications programs and how to put them to work. How about an easy forum to integrate the work self, the social media self, and the digital self — to interact, compare notes and respond?! We will be looking to bring agents and all related professionals into the Digital Zone! Easily?! Quickly?! Profitably?! Dramatically?! Christy May, President Elect for the Greater Boston Women’s Council of Realtors will moderate a panel of experts who are looking to make life easier in Real Estate. With a background in TV production, Advertising and now Real Estate, Christy has tried everything and has brought together a powerful panel to help the real estate community. The WCR Digital Zone will start on the website with clicks to social media, marketing and communications programs and a blog that addresses how useful these are! Christy addressed a leadership panel in NYC on ROI and ROE (Return on Effort). She is RE/MAX New England Agent of the Month! Stephen Hopkins is the Director of Business Development for both the New England and New York Real Estate Journals. His focus is primarily on “new media” which includes social networking, and how it integrates with print and web marketing. He is also one of the founders of GST Media, a consulting agency which works with individuals and businesses on setting up their social media strategy, building out their Web 2.0 and 3.0 properties and integrating them. Programs: Social networking Search engine marketing Social bookmarking The next media revolution (social media) Blogging Diane Gagliano is the Regional Vice President for RISMedia’s Top 5 in Real Estate Network. In her current role, she is responsible for creating sales strategies for building and maintaining the Top 5 Membership Network. She has been a licensed Realtor for 7 years in the state of Connecticut. Prior to joining Top 5, she served as sales director for development of a lifestyle community of 180 new construction homes. She also has past experience in sales management, business development, and global sales experience within Fortune 500 companies. She will be discussing how she structures and takes programs all the way to the consumer with RIS Media Resources – for you! Sven Anderson is in the Top 100 in Sales for REMAX USA (Q1-Q-3 2009) and 1 of only 14 in New England for the “Chairman’s Club Award” He is an Allen Hainge Cyberstar ™ (1 of only 200 in the World). Sven started the RE/MAX Google Group for Luxury Homes in New England. His technical tips held in high regard for the New England Real Estate Community. We are thrilled to have his help in bringing us into the Zone! Attendance is for Realtors and all affiliated professionals. The cost is $30 for members and $35 for non-members. Register on www.wcrboston.com and be sure to re-visit when we have the WCR Digital Zone up after the meeting! Become a sponsor, become a member on the same website. This post can also be found on GST Media's Social Media Marketing Blog. Click here to play||13 1 2010||Free||View In iTunes|
||Web 2.0 and SEO Manual For Your Business||Download Here Click here to play||30 9 2009||Free||View In iTunes|
||StumbleUpon 101 | The Business Value||Anyone remember eTour? The site whose tagline was "Surf the Web Without Searching" didn't survive 2001's dotcom crash. StumbleUpon is Web 2.0's eTour and it's an absolutely fantastic way to wander through websites that potentially interest you. There's no typing, there's no "links" pages to seek out. There's not much effort on a user's behalf at all. To use StumbleUpon, you must download an add-on to your toolbar that lets you give sites a thumbs-up, thumbs-down and click "Stumble!" Submit your site to StumbleUpon by clicking the thumbs-up button when you're viewing your homepage. If you are the first person to bookmark your site, you'll be prompted to give it a title, briefly review it and fill out some other information about its content. If you've said your site is about technology, users who have specified technology as one of their interests will potentially be directed to your site when they click "Stumble!" You may only pick one topic. The tags you give your site will also influence traffic. Unlike topics, you may include multiple tags. There is also an automated system whereby StumbleUpon reads a page's text and decided what it's probably about. The system sometimes gets it wrong (pages containing mainly graphics are obviously hard for the categorizer). Users, however, can report mistakes if they feel a site has been categorized inaccurately. Getting noticed on StumbleUpon depends on whether users identify your page as one they enjoy by using the thumbs-up button. The more people who identify your page as thumbs-up-able, the more traffic StumbleUpon will send you. Also, if a user comes across your site and really doesn't like it, they can click a little thumbs-down button on their tool bar before leaving, demoting your site's status on the StumbleUpon network. Members can join StumbleUpon Groups and contact others on the site, although these social features aren't nearly as interesting as StumbleUpon's addictive ability to store and present websites that people like. Additionally, although it is a free service, members can upgrade their accounts to the status of "sponsor" by paying twenty U.S. dollars per year. Sponsors have access to extra features, such as the ability create new groups and to keep messages in their inboxes for longer. One could argue that there's a psychological advantage to having your site discovered by a Stumbler. After all, they've told a program what they like, and the program has presented them with your site. Hence, people are somewhat programmed to believe that they're going to like what they see. StumbleUpon is linkbait's tool of choice. When stumbling, you'll often find yourself arriving at pages well within a site. Rarely are you directed to a homepage. Click here to play||26 9 2009||Free||View In iTunes|
||Wikipedia 101 | The Business Value||This site is so popular that searching for any kind of keyword will often display a Wikipedia result in Google's top ten. Tacky as adding links to your sites can get, if your site really does have something to contribute, go ahead and post your link in a Wikipedia article's External Links section. The wiki aspect of these online encyclopedias is dangerous because you may find people writing things about you that you don't like. Also, if your website is not the strongest page on the net, your entry on Wikipedia could well rate ahead of your own site for your specific keywords. Thus, it is smart to make sure that anything said about your interests on this site has as good of a balance between "true" and "complimentary" as possible. A surprising number of internet users don't fully understand the concept of a wiki and many have no idea that anybody can edit one, let alone write for one. Posting an advertisement that is posing as an article is pointless. It will be deleted. When you're writing unique content about your business, try to write it from the perspective of an outsider who has nothing to gain from the article appearing on Wikipedia. Your main professional aim on Wikipedia should be controlling what is said about you. Their links are far too influential for you to ignore Wikipedia's content, especially given the public's misunderstanding of its liberal editorial policies. Click here to play||26 9 2009||Free||View In iTunes|
||LinkedIn 101 | The Business Value||A first reaction to LinkedIn's blurb is to wonder just how experiened and how professional the members of this site actually are. After all, LinkedIn's worthiness somewhat depends on the calibre of its seven million users. Clicking "People search" and typing in a common last name will provide a good list of people, their industries, companies, positions and locations. And, wow, this site is not filled with spam and idiocy! The majority of people on LinkedIn are true professionals. Thus, there are definitely marketing opportunities available here. The process of promoting a business on LinkedIn involves getting recommendations from other people (who must have LinkedIn profiles themselves). When you receive a recommendation from someone, the fact that they recommended you appears in your profile. The only odd thing about this is that the recommendations do not come with the names or statements of the people who provided them. You can search through professionals in specific areas (and be listed, if you have the adequate recommendations), Job searches for job-seekers and a candidate search for employers and recruiters is also available. You can also view members who graduated from your school, people with specified skills and people from a particular area of the world. And yes, this site is popular enough to be truly international. Looking for an engineer in Denmark? Look no further. Oh, how wonderful it is not to have to provide one's relationship status or a list of "who I'd like to meet!" Gain visibility on a site where everyone is there for professional purposes. You can use the site to either find potential business associates, or someone may find you and your services instead. Click here to play||25 9 2009||Free||View In iTunes|
||Squidoo 101 | The Business Value||While their attempt at wit and ingenuity in their pitch only confuses Squidoo's purpose, the website itself is a good resource. Letting people create "lenses" about any topic, Squidoo is different to LinkedIn in that people are not limited to promoting themselves. As well as individuals, businesses, services and hobbies are all popular Squidoo lens topics. To clarify, a lens is a page created by a user, and users can create as many lenses as they wish on as many different subjects. Squidoo actually promotes the addition of external links to lenses. In fact, in their FAQs, they specifically show off their link lovability, stating that Squidoo lenses have "huge credibility" with search engines, and briefly explaining how this can help the sites you link to rise up Google searches. No nofollowing here, people! Squidoo does not restrict you to one lens per topic. Instead, it uses an algorithm to rank lenses. You can make money from royalties on Squidoo, and either keep them using PayPal, or donate the money to charity. Do not get too excited, though. There are many thousands of people using Squidoo and you'll spend a lot of time trying to become visible enough to make any money. Lenses that make it to the top of the rankings (#1 - 100) are invaribly text, link and picture rich, although because the rank is assigned by a computer, the lenses with the top rankings are not necessarily those with the most useful content. For exmaple, the premier lens when this article was being written was "Funky, Chic and Cool Laptop Bags." Cute, yes. Useful? Not really. You can include an RSS feed to your company's blog, as well as as many outbound links as you like. Lenses can come with other neat features, such as Google Maps, feeds from sites like BCC News, and previews of your Flickr images. Include enough links to your actual website that people will see many opportunities to click through. After all, anyone who is interested enough in what you have to offer that they bother reading your lens is probably also interested enough to see your site. The main thing you have to gain out of using Squidoo is increased online visibility from a nicely presented source that is not a wiki. This is not a wiki and thus, the content is entirely up to you. It is a good idea to have a Squidoo lens to you company's name. Done well, your lens will appear in search results. Click here to play||25 9 2009||Free||View In iTunes|
||Technorati 101 | The Business Value||Without a coherent plan of what one expects to achieve on Technorati, this site seems a little daunting. The most useful tactic is obvious: you must add the blogs you like as favourites in order to take advantage of the site's huge database. Additionally, searching for keywords can be fun, but you will soon be cowering from the scores of MySpace and LiveJournal blogs who have mentioned said keyword in their rants. Keep tabs on your online visibility using Technorati. Technorati will show you who's linking to your blog, which is a great service. Don't be deceived that all Technorati does is chronicle blog posts. The site indexes popular videos, linking to YouTube videos that are enjoying a lot of links. The site has some cool features, such as the "Technorati Mini" window that you can display on your desk top, and which updates itself every minute, showing you what's happening on your favourite blogs. Technorati should be used in conjunction with other marketing tools. Although your potential for direct marketing on the site is limited, it will show you how much progress you're making, where you're being mentioned and how your competitors are doing. Click here to play||24 9 2009||Free||View In iTunes|
||Reddit 101 | The Business Value||Another social bookmarking site, Reddit lets you save and comment on news stories that you or others submit to the site. Reddit will send you more traffic than you may think. It seems that Reddit's users are, on the whole, older and smarter than Digg's. This is not to say that Digg is full of idiots; however, the average comment at Digg seems to be less constructive than those on Reddit. Popularity probably plays a part here, as Digg is dealing with a bigger audience than is Reddit. While Digg's how-to-get-on-the-homepage question is partly answered, the code to success on the Reddit homepage hasn't yet been cracked. There appears to be no bias amongst Reddit users towards technology, current events or anything else. The homepage can contain stories about any subject, as well as cool pictures, science news or anything else. This diversity means that all topics have a chance of being voted up, but your topic is just one amongst many. Click here to play||24 9 2009||Free||View In iTunes|
||Del.icio.us 101 | The Business Value||This site is quite a lot like Digg, but it seems to emphasize the community aspect of social media more than Digg does. The "network" feature of del.icio.us may well be its most useful tool. Users can identify other people whose content they respect and appreciate, thus becoming privy to the bookmarking actions of those users. It's also possible to view the people others have added, and those who have added them. Confused? All the network does is create a web of people who are linked to each other through common interests and mutual respect. You can save links to content in the same way as you do on Digg, thus giving the content a boost in the del.icio.us / popular rankings. Hopefully, those people whom you add to your network will browse your content also, and things that you bookmark will become more visible. You can start to develop a community of people who share your interests. This community is one of the main things you can get out of del.icio.us that differentiates it from similar sites. Click here to play||24 9 2009||Free||View In iTunes|
||Digg 101 | The Business Value||When a website, or any appliance, for that matter, becomes a verb, you know they have done something right. "To digg" has become an important addition to this noun-turned-verb crowd. Do you think it annoys Yahoo! that despite their best efforts, their name as a verb means something like "to make a fool of oneself?" You can submit your own content to Digg; however, whether your content is dugg en masse has a lot to do with the status of the person who submits the article. Think of it as Washington DC. You want to get an influential lobbyist to work on your behalf, because even if your initiative is awesome, no one will listen if you have no reputation. When someone else diggs your content without your knowledge, you'll probably not be ready for a huge increase in traffic. If your site is strong enough, an untimely digg isn't going to hurt you. In fact, as Guillaume Bouchard mentions in his blog post about being dugg during alpha phase, the traffic served as a free stress test, and the Digg comments were a free usability report. If you have digg-worthy content, consider enabling a comments form, or some type of participation, whereby users have to register in order to participate. This way, your Digg referrals should result in more people registering and being more inclined to become regular visitors. You cannot have everyone in your office digg what you've submitted. The site's editors will notice that a lot of diggs are coming from the same IP address, and their most likely course of action will be to ban you and your workmates' accounts. Trust me. Of course, having a bunch of different usernames will achieve the same result. If you're dugg and your servers can stand the load, the traffic you gain from such an occurrance is priceless. Click here to play||23 9 2009||Free||View In iTunes|