A Cardiff, Wales band brought together by a strong love of punk, grunge, and new wave, Attack! Attack! first started blowing audiences away in 2007. Their frenetic electro-screamo brand of 21st century attitude was a quick success, and by 2008, the band signed a deal with American label Rock Ridge and released its debut (a self-titled affair) that same year. In addition to garnering attention from professionals in the biz, Attack! Attack! also managed to create quite a buzz with civilians and colleagues in the rock music universe, sharing stages with such names as Lostprophets, Go:Audio, and Funeral for a Friend. The members of Attack! Attack! were no strangers or newbies to the scene, however. Neil Starr (vocals, guitar), Will Davies (bass), and Ryan Day (drums) had earned their stripes and honed their chops as part of former outfits such as Dopamine, Adequate Seven, Midasuno, and Petes Sake. In addition to a strong reception for their album from the rock press, Attack! Attack! landed the band a rather high-profile festival appearance, storming the stages at 2008's Reading and Leeds festivals in England. Following a run of arena shows, including a tour with Alkaline Trio, Attack! Attack! decided to beef up their sound with renowned producer Romesh Dodangoda (Funeral for a Friend, Kids in Glass Houses) for The Latest Fashion, which was released by Hassle Records in 2011.