Not Easy (feat. X Ambassadors, Elle King & Wiz Khalifa) - Single by Alex Da Kid on Apple Music

1 Song

TITLE TIME
4:05

About Alex Da Kid

British songwriter/producer Alexander Grant is best known as Alex da Kid, head of the KIDinaKORNER record label and the man behind some of the biggest hit singles of the 2010s. The North London native graduated from college with a master's degree in audio technology, later relocating to Los Angeles. His first major production role was on Michelle Williams' 2008 single "Hello Heartbreak." However, 2010 would be a breakthrough year, notching Grant three multi-platinum hits with B.o.B and Hayley Williams' "Airplanes," Eminem and Rihanna's "Love the Way You Lie," and Diddy - Dirty Money and Skylar Grey's "Coming Home." He also launched KIDinaKORNER the same year, signing singer/songwriter Grey as the label's first artist. In 2011, he scored another notable hit with Dr. Dre's "I Need a Doctor," which featured Grey and Eminem on guest vocals.

Much of Grant's focus in the following years would be centered on Grey and another newly signed artist, Imagine Dragons. The Las Vegas band's Grammy-winning 2012 debut LP, Night Visions, spawned five hit singles, three of which were produced by Grant ("Radioactive," "Demons," and "On Top of the World"). "Radioactive" peaked at number three on the Billboard Hot 100 and received diamond certification for going ten-times platinum. Grant's success with the band would continue on their sophomore effort, the chart-topping Smoke + Mirrors, which featured the Grant-produced single "I Bet My Life." In 2013, Grant signed Jamie N Commons and X Ambassadors to KIDinaKORNER. The latter band released their debut in 2015. Titled VHS, the album peaked at number seven on the Hot 100, becoming the fourth effort produced by Grant to break into the Billboard Top Ten. In 2016 -- in addition to producing the Suicide Squad contribution "Sucker for Pain," which featured Lil Wayne, Wiz Khalifa, Imagine Dragons, Logic, Ty Dolla $ign, and X Ambassadors -- Grant made his debut as a solo artist. His "Not Easy" single once again featured X Ambassadors and Khalifa, as well as singer Elle King. ~ Neil Z. Yeung

  • ORIGIN
    London, England
  • BORN
    Aug 27, 1982

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