Control interest-based advertising on apps on your mobile device.

AppChoices gives you transparency with more than 30 participating companies (and counting), and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAAC’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.

Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out with a particular company, simply set the switch next to the company’s logo from “ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.

When it comes to ads in your apps based on your interests, it’s your choice.

You may still receive other types of advertising in your apps from participating DAAC companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAAC Principles. You can learn more about these Principles and the DAAC’s accountability program by visiting

What's New

Version 1.3.4

Bug Fixes. New Translations.

Ratings and Reviews

1.6 out of 5

5 Ratings

5 Ratings

Doesn’t work


App won’t allow me to opt out of individual companies or all at once. Useless.

We should opt IN. We shouldn’t have to opt out.

Really, this gives more ads


Do not use this app. After installing it, I got more ads, to the point that it slowed access to the internet for other members of my family. There were many more ads with movement. I think Apple needs to review this app and assess what is happening. It does not stop ads!


Committee for Digital Advertising and Marketing Accountability
3.3 MB
Requires iOS 8.0 or later. Compatible with iPhone, iPad and iPod touch.
English, French, Spanish
Age Rating
Rated 4+
© 2017 Digital Advertising Alliance


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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