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Double Down On Your Data: Gaming

By Qualex Consulting Services, Inc

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Often referred to as the heartbeat of a casino's operation, marketing effects almost every single function at a modern casino property yet is often taken for granted. Written by a twenty-year veteran of the software industry, Double Down On Your Data explains the latest development in this fast moving industry, including:
- Creating demand for your casino
- Streamlining the marketing process
- Creating accurate predictive patron models
- Mobile-lizing your marketing campaigns
- Improving table-games revenue management
- Exploiting the marketing potential inherent in social networking sites
- Courting the highly valuable Asian gambler

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Double Down On Your Data: Gaming
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  • Free
  • Category: Books
  • Released:
  • Version: 1
  • Size: 0.3 MB
  • Language: English
  • Seller:
Rated 12+ for the following:
  • Infrequent/Mild Alcohol, Tobacco, or Drug Use or References
  • Infrequent/Mild Simulated Gambling
  • Infrequent/Mild Profanity or Crude Humor

Compatibility: Requires iOS 3.0 or later. Compatible with iPhone, iPad, and iPod touch.

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