Opening the iTunes Store…If iTunes doesn’t open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download the free app Klick Health Mobile Guide by Klick Inc., get iTunes now.

Already have iTunes? Click I have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Klick Health Mobile Guide

By Klick Inc.

Open iTunes to buy and download apps.


This guide aims to provide pharma marketers with an overview of the key issues and challenges surrounding mobile marketing, as well as some potential solutions for effectively leveraging this channel within the complex regulatory environment. Employing real data and healthcare industry case studies, this guide will explore the common challenges with the core strategies most frequently deployed in mobile: optimized websites, native apps, and advertising. This guide will provide an overview of each tactic, the associated legal/regulatory issues, and potential approaches to help marketers implement programs successfully.

In reviewing each tactic, we will address concerns and questions commonly cited by healthcare marketers.

Mobile Optimized Websites
• introduction to mobile testing and optimization
• overview of mobile browsers
• driving traffic
• mobile challenges

Native Mobile Apps
• overview of the mobile app opportunity
• understanding hardware vs. operating system vs. ecosystem
• apps for pharma and healthcare
• design considerations

Mobile Advertising
• in-app advertising
• mobile ad networks
• fair balance and ISI

When you’ve finished reading this guide, you should have a much clearer picture of the major challenges facing healthcare marketers in mobile, understand what other brands are currently doing in the marketplace, and get some ideas on what you can potentially do to better leverage mobile within the regulatory framework.

iPad Screenshots

iPad Screenshot 1
iPad Screenshot 2
iPad Screenshot 3
iPad Screenshot 4
Klick Health Mobile Guide
View In iTunes
  • Free
  • Category: Reference
  • Released:
  • Version: 1.0
  • Size: 15.4 MB
  • Language: English
  • Seller:

Compatibility: Requires iOS 4.1 or later. Compatible with iPad.

Customer Ratings

We have not received enough ratings to display an average for the current version of this application.

More iPad Apps by Klick Inc.