Despite a lack of attention from most print sources and other common avenues of publicity in the blues world, Marvin Sease has turned his smooth, X-rated ladies' man persona into a cottage industry complete with merchandising in the Deep South. Sease straddles the line between blues and gospel-drenched soul, much like fellow Southern singers Johnnie Taylor and Tyrone Davis, but his often racy lyrics and concert performances, coupled with the advantages of major-label distribution, have ensured Sease a strong following, particularly among female fans enamored of his signature song and breakthrough jukebox hit, the provocative, innuendo-laced "Candy Licker." Born in Blackville, S.C., Sease got his start by joining a gospel group in nearby Charleston called the Five Gospel Singers, and moved to New York at age 20, where he joined another gospel group called the Gospel Crowns. Preferring R&B, though, Sease put together a backing band (called Sease) featuring his three brothers. When this venture failed, Sease began singing to pre-recorded backing tracks at local dances and clubs, self-released several 45s, and eventually scored a regular gig at a Brooklyn nightspot called the Casablanca. Gunning for greater success, Sease recorded a self-titled LP in 1986 featuring one of his most popular songs, "Ghetto Man," and began working the South's so-called chitlin circuit of ghetto bars, rural juke joints, and blues festivals. While shopping the LP, released on his own Early label, to record stores, Sease stumbled upon a contact who eventually got him a deal with Polygram, which re-released the LP on London/Mercury in 1987 with the addition of the newly recorded, ten-minute track "Candy Licker." "Candy Licker" became an underground success on jukeboxes across the South; it was too explicit for radio airplay, but audiences -- especially female ones -- flocked to see Sease in concert. Over the next ten years, Sease recorded a string of albums for London/Mercury (Breakfast, 1987; The Real Deal, 1989; Show Me What You Got, 1991) and the New York-based Jive (The Housekeeper, 1993; Do You Need a Licker?, 1994; Please Take Me, 1996) that sold consistently well, although none have yet matched the performance of Marvin Sease, which hit number 14 on Billboard's R&B chart and number 114 on the pop chart. Several more releases were issued before the '90s came to a close: Bitch Git It All (1997), H*****e Momma (1999). Women Would Rather Be Licked was issued in early 2001. The live CD and DVD Live with the Candy Licker both appeared in 2005. ~ Steve Huey