Marketing Matters: Top Ten Tips to Achieve Discoverability in the New World of Publishing (Unabridged)
by Cassandra Carr
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Cassandra Carr, an author of more than 40 works who also has 15 years of marketing experience and an MBA, offers writers 10 tips for marketing in the new age of publishing. The book is written in a concise, easy-to-understand format aimed at either beginning writers or any writer who struggles with marketing and promoting themselves and their books. Tip #1: Understand branding and platform and the differences between themTip #2: Know what to do BEFORE your book launchesTip #3: Know what to do AT and AFTER your book launchTip #4: Make a decision about blogging, touring, and hoppingTip #5: Publish as frequently as you’re reasonably able toTip #6: Be a good citizenTip #7: Use social media and author pages to your advantageTip #8: Make your website and newsletter work for youTip #9: Create a marketing plan and actually use itTip #10: Don’t stop marketing yourself or your books If the idea of promotion leaves you in a cold sweat, let an author who's been there and has the track record to prove it guide you on the simplest path to discoverability.