Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone (Unabridged)
by Mitch Joel
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At last, here's THE audiobook that 21st century entrepreneurs have been waiting for - the inner-secrets of how highly successful Internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the Internet. Six Pixels of Separation is the first book to unify the concepts of personal branding, digital marketing, and entrepreneurship in a clear, fun and provocative manner. By using case studies, this audiobook offers a complete set of tools, tactics, and insights to empower individuals to reach a global audience and consumer base with a few clicks of the mouse, and almost all of them for free. Digital marketing expert Mitch Joel unravels the fascinating world of new marketing, with a brand new perspective. Entrepreneurs are leveraging the digital channels to get their voice "out there", connecting to similar others, becoming better community citizens, and ultimately, making more money and rocketing their personal and business lives into the stratosphere. The trick is, personal brands are becoming bigger than corporate brands - and in Six Pixels of Separation listeners will begin to understand the "how" and "why" of how certain entrepreneurs have mastered the internet to propel their businesses.
This audiobook is outstanding. Full of helpful information and applicable strategies; a must listen/read. While the book is clearly intended for the business person, the author has a style that makes it accessible to all. Already looking forward to his next effort. Highly recommend.
A great business guide from a passionate author. I also highly recommend Mitch's Six Pixels of Separation PODCAST. I have listened to all of his episodes and Mitch trully is a visionary and a leader in New Media Marketing!
Mitch Joel does a great job of bringing together the "new media" (Twitter, blogging, LinkedIn, Facebook, etc) and explaining the implications for business.