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Adventures in Innovation

Inside the Rise and Fall of Nortel

This book can be downloaded and read in Apple Books on your Mac or iOS device.


In 1966, recent art college grad, John F. Tyson, became the first industrial designer hired by Northern Electric, Bell Canada’s modest manufacturing arm. In 2000, he retired as vice-president of advanced technology for Nortel, then the world’s leading supplier of communications networks.
Adventures in Innovation—Inside the Rise and Fall of Nortel chronicles John F. Tyson's journey from student to senior executive when an entirely new world of human communications came into being. He traces the development of corporate identity, vision, and activities of Bell-Northern Research (BNR), which would become one of the most innovative and widely respected research-and-development organizations in the world. 

Throughout, he candidly portrays the many colourful personalities he met along the way who helped realize grand visions. As an innovator and passionate champion of R&D, he offers critical insights into the interplay of innovation, vision, and leadership as the key to corporate success. He details some of his own pioneering work in user-centred design and market research methods, translating the philosophical to the tangible within a collaborative community of people, process and product, and delivering groundbreaking innovations to the marketplace. 

In Adventures in Innovation, John F. Tyson gives readers an insider’s compelling perspective on a turbulent time in communications history, all written with humour and the sense of wonder and delight that marked his fascinating career.

Customer Reviews

Adventures in Innovation

To John Tyson:

It is 3:00 am!

I just finished the book. Well done!

You did capture our life, career and the amazing culture that was BNR.

I re-lived many key events in my parallel career. I too joined Nortel/BNR in 1967 and retired in 1999.

Your analysis of the rise and fall resonated with me and you did it very well.

As I reached the end I could not put it down and felt a mixture of sadness, nostalgia and pride. I then felt privileged and thankful for having been blessed to have lived through an amazing career experience.

We owe you a lot for capturing the spirit of the company we all loved.

Ramses Girgis

An insider’s view

After a first read of this fine book, an email to JFT said simply: “John. I love your book. It is important.” Then, inside, feelings were churning. How could this have happened to such a great company? Now, after two months and a second read, feelings of sadness, disappointment, and outrage have eased just a bit. Finally, some feelings of closure begin. Thank you, JFT.

Adventures in Innovation
View in iTunes
  • $12.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Jan 14, 2014
  • Publisher: John F. Tyson Publishing
  • Seller: John Tyson
  • Print Length: 228 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings