All Employees Are Marketers
Richard Parkes Cordock
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
Still Think That Marketing is Just the Responsibility of Your Marketing Department?”
The fact is ALL your employees and managers — regardless of their title, job description, level of seniority or length of service are ultimately responsible for increasing your revenues and profits.
A great book everyone should read especially top management teams. One Hour read of great return on time invested!
This book re-enforces marketing ideas I was already aware of. But it's a good fast read and will help keep you focused on your employees training needs and your customers marketing power.