Naming Rights for Office Buildings: Putting a Price on Prestige
The Real Deal 2008, Oct 3
-
- $5.99
-
- $5.99
Publisher Description
Byline: Sarah Ryley Right now, the naming rights to so many high-profile buildings are up for grabs that the clique of elite companies branding the city's skyline could be due for a shakeup. That is, if the new names actually stick.
More Books Like This
More Books by The Real Deal
Lord Black vs. Sotheby's: Round Two (Lord Conrad Black's Fraud Case)
2008
Shouldering the Costs (Real Estate Development)
2008
Brokers Blogging to Get Ahead (Real Estate Agents Use Blogs to Get Ahead)
2008
Starck for Rent on Wall Street (Downtown by Philippe Starck)
2008
Young Developers Making It on Their Own (New Real Estate Developers Making Their Sales)
2008
Koolhaas Defies Gravity (Rem Koolhaas' Building Architecture)
2008