L. Hunter Lovins and Others
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There are no more reespected voices in the environmental movement than these authors, true counselors on the direction of twenty-first-century business. With hundreds of thousands of books sold worldwide, they have set the agenda for rational, ecologically sound industrial development. In this inspiring book they define a superior & sustainable form of capitalism based on a system that radically raises the productivity of nature's dwindling resources. Natural Capitalism shows how cutting-edge businesses are increasing their earnings, boosting growth, reducing costs, enhancing competitiveness, & restoring the earth by harnessing a new design mentality. The authors offer dozens of examples of businesses that are making fourfold or even tenfold gains in efficiency, from self-heating & self-cooling buildings to 200-miles-per-gallon cars, while ensuring that workers aren't downsized out of their jobs. This practical blueprint shows how making resources more productive will create the next industrial revolution
Publishers Weekly Review
© Publishers Weekly
A must read!
As the National Academies of Science and the European Commission have remarked, the time for laissez faire government policies around the issue of "green noise" in the marketplace has run its course. Anyone interested in transparent, international, harmonized sustainability standards, full lifecycle testing and the certification of "green" and "clean" materials really needs to read this book to see just where we are, where we need to be, and just how fast the world can be improved, profitably, for our children.