12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
This book can be downloaded and read in Apple Books on your Mac or iOS device.
Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.
But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.
Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
New and refreshing..real business leaders changing their industries..
New and refreshing..real people leading their fields in business and doing it right..
This book proves we can be successful, we can do right thing. We can be positive leaders ...