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The Power of Habit

Why We Do What We do in Life and Business

Charles Duhigg

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives.
 
"We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.

Customer Reviews

Disappointed

I love the book but am disappointed with the quality if the e-book as at least 2x I have more than 1 page that is the same and then pages missing. It is super frustrating!

Great Read

Very entertaining read from start to finish, couldn't put it down even on vacation. Challenges you to review your own daily habits.

Note: I had the same issue with duplicate pages but found when you change the orientation of the screen it easily resolves itself and allows you to continue reading.

Top!

Easy read with great examples and useful insights! Read the hardcopy though!

The Power of Habit
View In iTunes
  • $13.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Social Science
  • Published: Feb 28, 2012
  • Publisher: Doubleday Canada
  • Seller: Random House, LLC
  • Print Length: 416 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

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