Why Should I Choose You (in Seven Words Or Less)?
in Seven Words Or Less
Ian Chamandy & Ken Aber
This book can be downloaded and read in iBooks on your Mac or iOS device.
How to answer the single most important question in business and life
Why should I choose you? That’s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times it’s subliminal. But the fact is that every product, service or decision is a choice. And often it’s a choice we make within seconds.
Ian Chamandy and Ken Aber understand just how essential that choice is. Their Toronto-based consulting firm, Blueprint, helps businesses define their specific promise--the one thing that sets them apart from every other organization that does more or less the same thing--in seven words or less.
Their blueprinting process has produced extraordinary results for organizations big and small, in all sorts of industries, in both the for profit and not-for-profit sectors, including construction firms, marketing/communications consultancies, boutique investment banks, and hospitals.
Combining combines practical steps with case examples, Why Should I Choose You (in Seven Words or Less) will:
give you confidence you never had before to lead into a bold new futuremake your employees more innovative and creativereveal revenue streams you never knew existedgive your employees a newfound sense of purpose that motivates them to contribute at a higher leveland help you sell faster and more easily because you will inspire, rather than try to convince, customers to buy
Inspiration Book - It is an easy and clear read.
Ian Chamandy and Ken Aber’s “Why Should I Choose You?” is a must read for any entrepreneur or leader who wants sales to come faster and easier. This book picks up where Simon Sinek’s “Start with Why” leaves off.
It is an easy and clear read that outlines a new methodology for strategic planning that creates inspiration amongst all key stakeholders as it helps corporations and organizations clearly define who they are in 7 words or less. It is also full lots of excellent examples to illustrate its points.
Highly recommend it.