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Business Research Methods (undergrad)

by University of New Brunswick Saint John

This course material is only available in the iTunes U app on iPhone or iPad.

Course Description

Students will learn how to design, conduct and analyze research for making informed business decisions. The course will focus on basic methodologies, qualitative and quantitative methods, data sources, reliability, validity, and other measurement issues, data collection and research design, ethics in research, and report writing and presentation.
Prerequisites: BA 1605 and one of BA 2303, BA 2858 or HTM 1103 and co-requisite BA 2606. Credit will be granted for only one of BA 3129, BA 4129, BA 4319, or BA 4829. 
(from UNB calendar)

Research methods are, in my opinion, some of the most important skills you will use as a business graduate. As you know, we are continually overwhelmed with information. Knowing how information is generated, and more importantly, how to conduct research to generate your own information is an essential business skill. Personally, I would recommend you continue to build on these skills beyond this course (taking an independent study course in your final year with a strong research component, or pursuing research methods at the graduate level). (Instructor description)

Your comments, observations, and suggestions about this course are always welcome.
Business Research Methods (undergrad)
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