Dukale's DreamHD Closed Captioning
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About the Movie
Hugh Jackman (X-MEN’s “Wolverine”) flies to Ethiopia as part of World Vision’s initiative to bring attention to their success in raising people out of poverty. Hugh spends an entire day in the fields with a coffee grower named Dukale who is working hard to lift his family out of poverty. Spending time on Dukale's farm, Hugh learned first-hand about the value of fair trade coffee. Upon returning to New York, Hugh was invited to speak at UN Climate Week where he made an impassioned plea to world leaders to provide support for farmers like Dukale, noting something as simple as a cup of coffee had the power to reduce global poverty. Hugh was so inspired by Dukale, he launched Laughing Man Coffee, trading directly with the growers and donating 100% of the profit to support community development programs and social entrepreneurs around the world.1
Knowledge is power
There are a number of stories out there of celebrities who use their powers for good with films, TV shows, books or articles to go with them. Most follow a bit of predictable story arch and are interesting enough. While Dukale's Dream has a known story arch, it is the authentic story telling that I enjoyed. There is no attempt to cover up the challenges that Dukale faces as a farmer in a very unstable industry and country. But the film maker doesn't trying to make his situation sound worse or dress it up to make it look manageable. He shows Dukale's life as it is and breakdown stereotypes that we might have about Africa, Ethiopia and the people that live and thrive there. That authenticity extended to Hugh's story as well. While watching the film, I felt I was watching Hugh's transformation from caring person, to a knowledgeable person to an advocacy for Dukale, development and fair trade. It was a delight to watch because there were so many happy moments that you got to peek into all the while learning how small our world is and what a difference we can make every day to close the gap between us and those that we admire and those that we want to support.