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  Not Rated Closed Captioning

Gary Hustwit

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Plot Summary

Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. Director Gary Hustwit (Helvetica) looks at the creativity at work behind everything from toothbrushes to tech gadgets, profiling the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability. Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world's most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

Rotten Tomatoes Movie Reviews


  • Reviews Counted: 16
  • Fresh: 13
  • Rotten: 3
  • Average Rating: 6.8/10

Top Critics' Reviews

Fresh: As sleek and handsome as any of the new and improved household items it exhibits. – Stephen Holden, New York Times, May 8, 2009

Fresh: You'll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial 
design, Objectified. – Lisa Schwarzbaum, Entertainment Weekly, Jul 7, 2010

Fresh: Witty, engaging and exquisitely crafted. – Ronnie Scheib, Variety, Jul 7, 2010

Read More About This Movie On Rotten Tomatoes

Customer Reviews

Because objects are...

This movie is about ojects and how they became what they are. A great overview of modern design and its various processes. Also a reflexion about what we create, purchase, use and throw away. If you like good design, you will enjoy this movie.

Good potential wasted

The raw content of this film is meaty. Unfortunately the film itself was assembled into a dull thin soup. I fought boredom in hopes of seeing some well-presented content. There's a few bright spots, particularly some quotes from Jonathan Ive, but it's not really worth the time or money. That's 1:15 of my life and $9.99 out of my wallet that was completely wasted.

Design wakes up my vision

Very intriguing. When can I see more of this kind of apple tv and downcasting?

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