Indie Brand Builder: discussions with creative entrepreneurs and industry experts on how to build a 7 figure product busines
By Jeremy Robinson: Creative entrepreneur, blogger and partner at SoYoung, a 7-Figure Indie Brand
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Each week Jeremy Interviews successful creative entrepreneurs and industry experts who can help you reach your goal of building a 7-figure brand. Topics include wholesaling, e-commerce, manufacturing, retail, marketing and business management. Whether you’re just getting started in developing a product based brand, or are looking to build an existing brand, you’ll find a ton of useful, actionable information here.
||Clean20: What is a Tech Pack and why do you need one? With technical fashion designer Belinda Jacobs.||In this podcast episode, we answer some essential questions like: What is a tech pack and how is it used? What are the essential components of a tech pack? What is required to create a tech pack?||10/28/2018||Free||View in iTunes|
||Clean19: Behind the Scenes: What It's Like to Appear on Shark Tank / Dragons Den||Thinking of auditioning your business to appear on a show like Shark Tank or Dragons Den? In this episode, I cover SoYoung's experience from the audition to taping to the deal itself.||3/22/2018||Free||View in iTunes|
||Clean18: A 9-Step Hiring Process for Small Business||In this how-to podcast, I’ll lay out a step-by-step hiring process for small business that will help give structure to your decision making and increase your odds of bringing on a great employee.||3/4/2018||Free||View in iTunes|
||Clean17: From the basement to an 8-figure exit: the Mabel’s Labels Story with Julie Ellis.||Julie Ellis share her story as a co-founder of Mabel’s Labels, one of Canada’s greatest small business success stories.||1/18/2017||Free||View in iTunes|
||Clean16: How to Grow your Global Distribution Channel||Everything you need to now about getting started with distribution||11/13/2016||Free||View in iTunes|
||Clean15: How indie consumer brands can best manage Amazon with Joseph Hansen of the Prosper Show||Over the last seven years, Joseph Hansen has built and sold four e-commerce based companies and is currently a managing partner to three businesses that help sellers succeed on Amazon Buy Box Experts, Prosper Show, and Marketplace University.||10/6/2016||Free||View in iTunes|
||Clean14: Google vs Facebook Advertising - Comparing the 2 Biggest Players on the Net||I'll break doen our experience with Google and Facebook, including which worked best for us||8/28/2016||Free||View in iTunes|
||Clean13: How to Create Stellar Product Videos on the Cheap||SoYoung recently created videos covering all of our major product categories and I am sharing the exact process we used here.||7/20/2016||Free||View in iTunes|
||Clean12: How to Increase Traffic and Conversions on your eCommerce Site||A complete playbook of strategies we use to promote our online store at www.soyoung.ca and increase eCommerce traffic and conversions.||6/7/2016||Free||View in iTunes|
||Clean11: How to Get your Pricing Right - step by step training episode||Pricing your products and ensuring you have built in sufficient margins to sustain your business is one of the most important decisions you'll make. In this episode, I will walk you through a simple process for combining standard markup pricing with ma||6/1/2016||Free||View in iTunes|
||Clean10: How to master your business with an Entrepreneurial Operating System - with Mike Paton of EOS Worldwide||The Entrepreneurial Operating System is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get what they want from their businesses.||5/18/2016||Free||View in iTunes|
||Clean09: How to sell into more retailers - step by step training episode||Here is a step by step breakdown for selling wholesale to retailers that we have used very successfully at SoYoung and that has helped us get our products into over 500 retail locations across North America.||5/12/2016||Free||View in iTunes|
||Clean08: How to Improve your Brand Image - step by step training episode||if you've had any doubts about the brand image you're projecting, its likely that other people have too - and it has probably cost you sales. Improving your branding is more of an art than a science. However, when I’m asked to review a brand’s mat||5/9/2016||Free||View in iTunes|
||Clean07: How to Create an Irresistible Brand with Will Leonard of Blu Kicks||After starting out by handpainting shoes themselves, it took will and victoria 2-3 years to figure out how to manufacture theie shoes.||4/12/2016||Free||View in iTunes|
||Clean06: How to raise investment capital on CircleUp’s crowdfunding platform - with Steve Vigilante from CircleUp||CircleUp's funding platform makes it much easier for small comsumer products businesses to raise capital by helping to bring together angel investors and growth stage product entrepreneurs||4/5/2016||Free||View in iTunes|
||Clean05: How to build your business through trade shows with Tim Patterson of Trade Shoe Guy Exhibits||Trade shows can be an expensive proposition for a young business, so in this week’s podcast I discuss how to get the most out of your trade show marketing with TIm Patterson. Tim is the head of Trade Show Guy Exhibits where he helps clients excel at t||3/10/2016||Free||View in iTunes|
||Clean04: How to Manufacture your Products in China with Sam Miller of the East Asia Co.||I talk to Sam Miller about the challenges of manufacturing in China and how a young company can best address them. Sam Miller first moved to Shanghai in the early 90’s to teach at the university there. He then went on to manage the office of a major A||3/1/2016||Free||View in iTunes|
||Clean03: Putting yourself out there with Catherine Choi of SoYoung, who overcame her personal fears to launch a 7-figure bag line||Catherine Choi is the founder a president of SoYoung, a line of eco friendly bags for families which includes lunch boxes, cooler bags backpacks and diaper bags made from natural fabrics. Since starting the brand nearly 10 years ago she has grown...||2/24/2016||Free||View in iTunes|
||Clean02: Why your business needs cloud accounting with Mike Pinkus from Connect CPA||MIke Pinkus is a partner at Connect CPA, a Toronto-based accounting firm that are rewriting the rules of how accountants work with small businesses. Mike's team combines a deep understanding of cutting edge cloud based accounting software with an innova||2/23/2016||Free||View in iTunes|
||Clean01: How impatience and inital struggles helped Alyssa Kerbal of Mini Mioche build a vertically integrated 7 figure indie brand||Alyssa shares the string of disappointments and challenges that lead to her eventual decision to open her own Mini Mioche retail locations, essentially become a vertically integrated indie brand – after many people told her she was crazy to do so.||2/22/2016||Free||View in iTunes|
||Clean00: Host Jeremy Robinson's bio and the inspiration behind Indie Brand Builder||Get to know the host's story and his background as an Indie Brand Builder and partner at SoYoung||2/21/2016||Free||View in iTunes|
Fantastic interviews, information, and advice. A lot of great content with simple to follow strategies. I'm already putting some of it into use! Keep up the good work!
Wonderful to hear real people talking about what they know; an extremely entertaining, informative, and wonderfully non-theoretical resource.
Great blog. Interesting and informative!