Beyond Keywords: The Advanced Digital Marketing Podcast
By Kole McRae
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In a world of machine learning and AI you need to take digital marketing to a whole new level. Messing around with keywords or A/B testing the colour of a button just don't cut it any more. Experienced digital marketing manager Kole McRae gives you his thoughts and strategies, sourced from his 8 years of experience in the industry, and sometimes he gets told how wrong he is by much smarter guests including CMO's, founders, digital masters and more. Rocket icon from Font Awesome.
||CleanWhy you should make decisions without data, a case for empathy||Digital marketing has a problem We focus far too much on data for our decision making. I get it, for the longest time I also did the same. The issue is that not all questions can be answered with numbers. This podcast talks about empathy and why...||10/29/2018||Free||View in iTunes|
||CleanPreparing for the End of Clicks Ft. Rand Fishkin||Every single digital marketing channel is getting more crowded with competition, more expensive and potential customers simply aren't clicking any more. Not only that, even email open rates and clicks have been dropping. So what's a...||6/25/2018||Free||View in iTunes|
||CleanWhat do your customers actually want? Analyzing customer intent Ft. Matthew Hunt||Figuring out what your customers actually want||5/9/2018||Free||View in iTunes|
||CleanYou can do marketing for free‽ Ft. Diana Goodwin||Yes.||4/16/2018||Free||View in iTunes|
||CleanHide and Seek in Digital Marketing or The Million Dollar Game of Where's Waldo||This episode dives deep into two things: How you go about finding the right people when you're advertising and how to make sure you don't advertise to the wrong ones. The better you get at targeting the right people, the more return you'll get for...||3/19/2018||Free||View in iTunes|
||CleanWhat the heck does "Beyond Keywords" even mean? Ft. Tim Kilroy||I talk about my disdain for keywords and what I mean by getting beyond them. This episode features Tim Kilroy, a former CMO, founder of agencies that sold for 7 figures and more.||3/9/2018||Free||View in iTunes|