Funeral Strategy and Marketing Show
By Robin Heppell, CFSP
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Funeral Home strategy, marketing and advertising advice by Funeral Consultant, Robin Heppell, CFSP. Get insights, ideas, tactics and strategies to implement into your funeral home to go to the next level of success.
||How to be an All Star Funeral Director||How to be a an all-star funeral director. Now, first off, I'm not going to say that I am the best funeral director ever. I will say though that I feel that I was a really good funeral director and I still get called upon by close families to act in tha.||4/20/2015||Free||View in iTunes|
||Are You Mobile Ready? Google is Watching…||Mobile responsive and mobile ready websites are going to be a necessity for all businesses starting April 21st because Google has announced that on April 21st.||4/9/2015||Free||View in iTunes|
||Beware of the Difference Between Opinions and Advice||As you will learn in this episode, this topic is always apparent to me ever since it hit me over the head in 1997 and I think that it is something that you should think about every so often (or even daily)… FSMS-002-OpinionVsAdvice Topics discussed /||7/10/2013||Free||View in iTunes|
||Google AdWords Campaign & Ad Group Setup for Funeral Homes||I get a lot of questions about what is the best way to set up a Google AdWords account for funeral homes – and I have seen a lot of AdWords accounts that haven’t been set up properly, so here is what I recommend… FSMS-001-Google-AdWords-Campaign-A||6/28/2013||Free||View in iTunes|
||Double Your Website Traffic – 1 – Introduction||Welcome to the Double your Funeral Home Website Traffic Video Series. Part 1 of 6 Next module: Email Obit To Family Immediately Tweetables: Click to Tweet: Dr. Earl Grollman said, “Grief shared is grief diminished.” http://ctt.||1/6/2013||Free||View in iTunes|
||Double Your Website Traffic – 2 – Email Family||If you are only going to implement one strategy, do this one – it is the most powerful. Part 2 of 6 Copy, Paste & Use the following… Subject: Obituary for [First Name] [Last Name] Dear [Family Member], I have uploaded your [Dad’s] obituary notice||1/6/2013||Free||View in iTunes|
||Double Your Website Traffic – 3 – Email Church & Groups||This strategy is the easiest get started and it will improve your relations with your local churches. Part 3 of 6 Copy, Paste & Use the following… Subject: Obituary for [First Name] [Last Name] Dear [Church / Group Name],||1/6/2013||Free||View in iTunes|
||Double Your Website Traffic – 4 – Facebook Family Strategy||The # 1 Traffic Strategy for Facebook – even if you’re not on Facebook yourself. Part 4 of 6 Copy, Paste & Use the following… There are 5 simple steps to add an Obituary Link to Facebook: Go to the page where the obituary is for your loved one or||1/6/2013||Free||View in iTunes|
||Double Your Website Traffic – 5 – Bonus: Checklist of more Traffic Strategies||Here is a list of 8 simple one-and-done strategies that you can implement to drive more traffic to your website automatically. Part 5 of 6 Email Signature Social Icons on Obit TAF (Tell A Friend) – Share Obituary Automated Posting to Facebook Automate||1/6/2013||Free||View in iTunes|
||Double Your Website Traffic – 6 – Recap & Challenge||Are you up for the Double Your Traffic Challenge? I’ll give you a free custom video for participating. Part 6 of 6 If you prefer text – here it is… Thanks for watching How to Double Your Funeral Home Website Traffic in this video series.||1/6/2013||Free||View in iTunes|