High Performance Leadership Podcast Chip Wilson, Randy Lane

Tom Murry tells us how he was able to take Calvin Klein to nearly $8 billion in retail profit while maintaining the brand’s iconic style. He's the author of a new book entitled A Great Fit: My Take on Confidence, Charisma, and the Career That Suits You Best.
This podcast is sponsored by 360 Solutions. 360 Solutions helps people start, build, and run successful business consulting firms. 360 Solutions' proven High Performance Framework has helped hundreds of companies reach their full potential for over 20 years. Ready to work for yourself and make an impact in your community? Visit 360solutions.com to learn how to get started.
360 Solutions is also a full-service marketing agency. From brand strategy and design to video and podcasts, 360 Solutions Marketing is your one-stop shop for marketing services focused on results. Visit 360solutions.marketing to learn more.
Get more info about this podcast, listen to past episodes, and sign up for updates and exclusives hpleadershippodcast.com
If you found this podcast helpful, consider giving us a review. Every little bit helps. Giving your feedback ensures you hear the kind of quality content you’re looking for. Review the podcast here: http://bit.ly/hplreview

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We finally did it! We’ve hit 100 episodes. That means there’s 100 episodes of insights from leadership experts just waiting for you to download. Check out our back catalog at hpleadershippodcast.com.
Today we’re talking with Meg Poag. She’s the Founder and CEO of Mission Squared, an organizational development consulting firm based in Austin, Texas. She’s also a 360 Solutions Strategic Partner. Meg was in town presenting at a Charity Champions Leadership Development session that 360 Solutions hosted earlier in the year. While she was in town I got her in the studio to talk about her experience leading nonprofits. We also talk about her presentation on the Five Leadership Roles. And now, here’s Meg.
Been inspired by Meg’s transition from leader to consultant and business owner? 360 Solutions helps people just like Meg go into business for themselves. Maybe you’ve been considering going out on your own. Don’t start from scratch, let our proven curriculum help you build a strong foundation. Learn more about our partnership program at 360solutions.com/partner, and start down the road to owning your own business with the help of 360 Solutions. Again, that’s 360solutions.com/partner.
This podcast is sponsored by 360 Solutions. 360 Solutions helps people start, build, and run successful business consulting firms. 360 Solutions' proven High Performance Framework has helped hundreds of companies reach their full potential for over 20 years. Ready to work for yourself and make an impact in your community? Visit 360solutions.com to learn how to get started.
360 Solutions is also a full-service marketing agency. From brand strategy and design to video and podcasts, 360 Solutions Marketing is your one-stop shop for marketing services focused on results. Visit 360solutions.marketing to learn more.
Get more info about this podcast, listen to past episodes, and sign up for updates and exclusives hpleadershippodcast.com
If you found this podcast helpful, consider giving us a review. Every little bit helps. Giving your feedback ensures you hear the kind of quality content you’re looking for. Review the podcast here: http://bit.ly/hplreview

Hosted on Acast. See acast.com/privacy for more information.

On today's show
I’m talking with Jeff Gothelf. He’s a former software designer turned business consultant and author. He helps companies use design thinking stay relevant in a changing world.
Find out more about Jeff at JeffGothelf.com.

About this podcast
This podcast is sponsored by 360 Solutions. 360 Solutions helps people start, build, and run successful business consulting firms. 360 Solutions' proven High Performance Framework has helped hundreds of companies reach their full potential for over 20 years. Ready to work for yourself and make an impact in your community? Visit 360solutions.com to learn how to get started.
360 Solutions is also a full-service marketing agency. From brand strategy and design to video and podcasts, 360 Solutions Marketing is your one-stop shop for marketing services focused on results. Visit 360solutions.marketing to learn more.
Get more info about this podcast, listen to past episodes, and sign up for updates and exclusives hpleadershippodcast.com.
If you found this podcast helpful, consider giving us a review. Every little bit helps. Giving your feedback ensures you hear the kind of quality content you’re looking for. Review the podcast here: http://bit.ly/hplreview


Hosted on Acast. See acast.com/privacy for more information.

Today we’re talking with Mac Prichard. He’s the founder of Mac’s List, a regional job board that helps people build skills, find jobs, and grow their careers. We talk about the hiring process from the perspective of the company and the potential hire. He tells us red flags to look out for and ways to find the jobs that aren’t posted anywhere.
Check out Mac on Mac's List.
Here's their Facebook Page.
Connect with them on LinkedIn.
Find them on Twitter.
Check out their Instagram.
This podcast is sponsored by 360 Solutions. 360 Solutions helps people start, build, and run successful business consulting firms. 360 Solutions' proven High Performance Framework has helped hundreds of companies reach their full potential for over 20 years. Ready to work for yourself and make an impact in your community? Visit 360solutions.com to learn how to get started.
360 Solutions is also a full-service marketing agency. From brand strategy and design to video and podcasts, 360 Solutions Marketing is your one-stop shop for marketing services focused on results. Visit 360solutions.marketing to learn more.
Get more info about this podcast, listen to past episodes, and sign up for updates and exclusives hpleadershippodcast.com
If you found this podcast helpful, consider giving us a review. Every little bit helps. Giving your feedback ensures you hear the kind of quality content you’re looking for. Review the podcast here: http://bit.ly/hplreview

Hosted on Acast. See acast.com/privacy for more information.

Solutions 8 Founder Kasim Aslam has some tough love marketing advice: you're probably doing it wrong. Solutions 8 does pay-per-click marketing for customers all over the world. Find out how to set yourself up for success and how to spend time on the efforts that matter. Below are some strategies for effective marketing that we talked about on the podcast:
Kasim works with clients to come up with an organization's mission, vision, values, and voice.

Mission is what the organization does. Ask yourself: what do you want the world to look like when your organization is successful. Begin with the end in mind.Vision is the strategy to meet your goals and stay on mission. Without a compelling vision, it'll be difficult to find employees that are as passionate about your organization as you are.Values can be the principles your organization demonstrates daily. Typically they have something to do with having insanely happy customers or caring about employees' well being. Voice is the style or personality your organization communicates to the world. Google's "Don't be evil" mantra and bright color scheme expresses youthfulness and enthusiasm. 
Create an avatar for your perfect customer. Who is your ideal customer or client? Know them well enough that you could play them in a movie.
Kasim also talks about making sure your marketing efforts are going towards something that will affect your bottom line. You may have many likes, comments, and shares on Facebook, but is that engagement translating to leads? Do those leads convert to paying customers? What are you getting for your money?
Kasim also shares that he needs to know the goals of the organization to see if he can help them. The easiest clients to work with have products with a short sales cycle and good margins.
He also talked about sales funnels. Kasim says you should begin at the bottom of the sales funnel, not the top. Find out what your customer needs now. For a plumber that would be, "my house is flooding," not, "I'm thinking about upgrading my bath next year." It's better to spend time finding out that your product or service isn't a good fit for the market early. Look for the ascension model after you have the customer. What other products and services do you offer that might make your customer's life easier?
Kasim also had some tips for Search Engine Optimization (SEO)

Technical SEO is a one-time thing. Don't pay companies monthly to do this for you. If your website is set up correctly, you should only ever need minor changes.Your content needs to be ten times better than your competition. Google's mission is to give their customers the best results for their search. If your content isn't as good as your competition, you won't get seen.Long-form content outranks short-form content. Aim for 2000+ words minimum. Earn or buy high-value links. Earning a link involves reaching out to popular blogs or sites and asking to guest post or list your link on their website. Buying a link can mean getting a spot in a reputable publication like Entrepreneur, etc.Be the best result to someone's search if you want to rank on Google.Well-written engaging content is worth its weight in gold. You need to understand the nuance in the different social channels to use them effectively. Don’t just post the same thing on all of them. Written content is the best way to reach your audience and also rank on Google, followed by podcasting and video. Video is hard to rank for because you need to constantly create content to stay relative. Think about what else your avatar buys. See if there’s an overlap that you can use to your advantage. 
Find out more at sol8.com. Kasim and Solutions 8 are also Facebook, Twitter, LinkedIn.



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New Year's is right around the corner. How prepared is your business for the future? 360 Solutions CEO Chip Wilson and CJ Baxter Group Founder Kent Hutchison talk about making a plan and asking the hard questions.
This podcast is sponsored by 360 Solutions. 360 Solutions helps people start, build, and run successful business consulting firms. 360 Solutions' proven High Performance Framework has helped hundreds of companies reach their full potential for over 20 years. Ready to work for yourself and make an impact in your community? Visit 360solutions.com to learn how to get started.
Get more info about this podcast, listen to past episodes, and sign up for updates and exclusives hpleadershippodcast.com
If you found this podcast helpful, consider giving us a review. Every little bit helps. Giving your feedback ensures you hear the kind of quality content you’re looking for. Review the podcast here: http://bit.ly/hplreview

Hosted on Acast. See acast.com/privacy for more information.