Jakub Kubicka’s The Daily Marketer
By Jakub Kubicka
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The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; about not only your customers, but about human nature and what gets us to “make a move” and engage one another.
||Clean#7: Score! 1st Touch Attribution vs Last Touch||Marketing attribution gives a rebuttal to the quote "1/2 of my advertising is wasted, I just don't know which half." It attributes the ad(s) that lead to a purchase, and assigns a value. So what are all the attribution models and why should you care?||3/19/2019||Free||View in iTunes|
||Clean#6: 10 Self-Serve Paid Ad Channels Worth Exploring (For Any Sized Company)||2 of the biggest challenges for startup marketers has been 1) creating an integrated marketing universe and 2) finding promising, new paid ad channels outside of Facebook and Google. Here are 10 channels to consider adding to your paid ad repertoire.||3/14/2019||Free||View in iTunes|
||Clean#5: The Top 5 Marketing Podcasts You Should Be Listening To||If want an edge, learning from experts in marketing could be an incredibly valuable resource and thus differentiator for your startup. Outside of The Daily Marketer, consider these 5 marketing podcasts the next time you're looking for some brain tickles||3/12/2019||Free||View in iTunes|
||Clean#4: 3 Deceptively Easy, Yet Powerful, Ways to Market Yourself||If you Google'd your name right now, what comes up? Dozens of other Tims? A photographer in NYC slanging his services? A rancher in Omaha promoting single-sourced sirloin steaks? I'm going to teach you 3 low cost hacks to make sure your brand is top of||3/7/2019||Free||View in iTunes|
||Clean#3: Think Twice --- The Difference Between Retention & Engagement Marketing||Let's be honest: engagement sounds A LOT like retention. Don't you engage customers so to retain them? Silly marketing speak. As great as it is to get thousands of new customers in the door, that doesn't matter much if you can't build a relationship and||3/4/2019||Free||View in iTunes|
||Clean#2: Growth Teams & How They Work||If you've ever wanted an amazing format to Superman punch and measure marketing tactics or product features, a well curated growth team could be the key. A growth team is like Captain Planet, bringing together experts from different teams, each with the||2/27/2019||Free||View in iTunes|
||Clean#1: No Excuses --- How to Make Time to be Creative||We all know the feeling: having big ambitions but quickly falling prey to the busy person's dilemma: no time. A topic I've grappled with for a while, I finally cracked this crazy busy nut with these 4 tested and true techniques you can start using immed||2/20/2019||Free||View in iTunes|