A Marketing Podcast with Matt Coco
By Matt Coco: Marketing Strategy Advocate, Digital Marketing Professional, Founder and Online Business Owner
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A Marketing Podcast, hosted by Matt Coco a Marketing Strategist and Digital Marketing Professional, focuses on marketing strategy and execution for business owners, and small marketing teams. The show provides insight into the development of the right marketing mix for small to medium business owners who market their own product or service. Business owners are busy people, and that makes it difficult to develop a solid strategy and execute. There is a way, it just takes time, diligence, and a defined step by step process that you can obtain from the show and the website. The biggest thing I’ve learned is that there simply is no shortcut to success. Smoke and mirrors only work in horror houses, so unless you have a horror house for a business – you’ve got some work to do!
||CleanSession 40: Adopting Social Media for Your Small Business||In session 40 of A Marketing Podcast, I focus on some of the hurdles that small businesses have when adopting social media. I also talk about the difference between the major social channels in regards to the type of messaging and content that you shou...||1/31/2017||Free||View in iTunes|
||CleanSession 39: Digital Marketing Setup – Setting up Google Analytics||In session 39 of A Marketing Podcast I walk through setting up Google analytics and claiming your Google business as part of your marketing platform setup. Ensuring that you can monitor and review your website’s traffic and interactions with various||1/16/2017||Free||View in iTunes|
||CleanSession 38: 2017 and Small Business Digital Marketing Setup – Part 1||In session 38 of A Marketing Podcast, I provide an overview of how the year is going to unfold for the show. I also get started on the first theme of the year, digital marketing setup. In particular the setup||1/9/2017||Free||View in iTunes|
||CleanSession 37: 2016 Year in Review, and the 2017 plan||In session 37 of A Marketing Podcast, I give you a quick review of the year of 2016. I also talk about the plan for 2017 and what I have in store for you all. 2016 Review Thank you to everyone||12/6/2016||Free||View in iTunes|
||CleanSession 36: 2017 Marketing Strategy Development||In session 36 of A Marketing Podcast, I’m talking about 2017 Marketing Strategy Development. It’s that time of year to get your strategy developed and ready for the new year. In this session, I walk through the strategy template I’ve||11/28/2016||Free||View in iTunes|
||CleanSession 35: A Scientific approach to advertising||In session 35 of A Marketing Podcast I’m talking about executing a scientific approach to advertising. The approach provides you with a way to constantly compare and contrast the many different options and approaches there are to performing advertising||11/14/2016||Free||View in iTunes|
||CleanSession 34: A Customer Marketing Discussion||In session 34 of A Marketing Podcast I talk Customer Marketing Overview. I go over when customer marketing kicks in and things to consider to deliver the right message to your current customers in order to achieve up-sells and additional||11/1/2016||Free||View in iTunes|
||CleanSession 33: Awareness marketing – Not just impressions||In session 33 of A Marketing Podcast I talk about awareness marketing and how it’s more than just paying for impressions. I touch on the differences between brand awareness and issue awareness, as well as some thoughts on getting the||10/24/2016||Free||View in iTunes|
||CleanSession 32: The Power of a CRM in Marketing||In session 32 of A Marketing Podcast I talk about the power of a CRM tool in your marketing. I cover what a CRM is and how to sue it help develop marketing insight and even how to use it||10/17/2016||Free||View in iTunes|
||CleanSession 31: Happy Thanksgiving (Canadian Edition)||It’s Thanksgiving here in Canada! So naturally I was laid out on the couch full of turkey and didn’t get to putting together a full session for you to listen too. Sometimes you simply need to lay back and hang||10/10/2016||Free||View in iTunes|
||CleanSession 30: Micro-moments marketing for small business||In session 30 of A Marketing Podcast, I’m talking about micro-moments marketing and how to execute marketing that focuses on converting consumers in the micro-moments they have every day. By the end of this session you’ll understand what a micro-mome||10/3/2016||Free||View in iTunes|
||CleanSession 29: Delivering value in content marketing||In session 29 of A Marketing Podcast, I focus on making sure that you're delivering value in content marketing campaigns. It's not about putting out lots of content, it's about developing valuable content and distributing that content to your audience.||9/22/2016||Free||View in iTunes|
||CleanSession 28: Do you have a Marketing Funnel?||In session 28 of A Marketing Podcast, I’m focusing the marketing funnel. I provide an overview of what a funnel is, the different types of marketing funnels, as well as creating your own marketing funnel. Session 28: Do you have a Marketing||9/15/2016||Free||View in iTunes|
||CleanSession 27: Getting Started in Marketing Automation||In session 27 of A Marketing Podcast, we’re talking Marketing Automation. In particular getting started in marketing automation. My goal for this show was to help you understand if marketing automation is something for you and your business and how to||9/8/2016||Free||View in iTunes|
||CleanSession 26: What is Remarketing?||In session 26 of A Marketing Podcast, it’s time to talk about what is ReMarketing. I get into the strategic approach to ReMarketing and the different ways to apply remarketing strategically. I also discuss what it takes to setup remarketing and||9/1/2016||Free||View in iTunes|
||CleanSession 25: Twitter Ads – Advertising on Twitter||In session 25 of A Marketing Podcast, Part 6 of How to advertise your business online, I’m talking about Twitter Ads. I walk you through your options within the platform and setting up your first campaign. Session 25: Twitter Ads||8/25/2016||Free||View in iTunes|
||CleanSession 24: LinkedIn Advertising Overview||In session 24 of A Marketing Podcast, Part 5 of How to advertise your business online, I’m talking about LinkedIn Advertising. Some of the options you have within the platform, as well as the unique targeting features that are available||8/18/2016||Free||View in iTunes|
||CleanSession 23: Getting Started with Facebook Advertising||In session 23 of A Marketing Podcast, Part 4 of How to advertise your business online, I’m talking about getting started with Facebook Advertising. I walk through the options available to you and the setup of a campaign. Session 23:||8/11/2016||Free||View in iTunes|
||CleanSession 22: Display advertising 101||In session 22 of A Marketing Podcast, Part 3 of How to advertise your business online, we're going to focus on Display advertising 101. From the things to consider before you setup your display advertising campaigns, to the actual setup of a campaign,||8/4/2016||Free||View in iTunes|
||CleanSession 21: Search Engine Marketing||In session 21 of A Marketing Podcast we’re on to Part 2 of How to advertise your business online. We’re going to focus on Search Engine Marketing (SEM) in today’s session. From setup to configuration and management. I had the pleasure||7/21/2016||Free||View in iTunes|
||CleanSession 20: How to advertise your business online||In session 20 of A Marketing Podcast we're starting a 6 part series about How to advertise your business online. I'll provide an overview of advertising online and what you need to consider and setup before you spend a cent.||7/14/2016||Free||View in iTunes|
||CleanSession 19: A chat with Jonathan Lacoste of Jebbit.com||I chat with Jonathan Lacoste of Jebbit.com. We discuss micro-moments, interactive content, developing customer insights, marketing automation, as well as how Jebbit puts this all together in one place for you to produce a cohesive marketing machine.||7/7/2016||Free||View in iTunes|
||CleanSession 18: Social media listening – Getting started||In session 18 of A Marketing Podcast I discuss how to get started in Social Media Listening. I identify several tools you can use to perform your listening as well as an approach as to how you can listen to develop actionable||6/30/2016||Free||View in iTunes|
||CleanSession 17: SEO 101 – Getting started in Search Engine Optimization||In session 17 of A Marketing Podcast I discuss how to get started in Search Engine Optimization. This is your SEO 101 course as I walk you through the three basic progressions to optimizing your website in relation to your search engine||6/24/2016||Free||View in iTunes|
||CleanSession 16: Starting social media for small business||In session 16 of A Marketing Podcast I discuss starting social media for small business. How to get started, some of the basic strategy behind your social media, hint it’s about community. I also talk abut what you need to||6/16/2016||Free||View in iTunes|
||CleanSession 15: Customer Journey Mapping and Omni Channel Marketing||In session 15 of A Marketing Podcast I discuss what customer journey mapping and Omni channel marketing is all about. First I dig into two methods to understanding the shopper journey, and then how to develop the journey for your specific audience.||6/9/2016||Free||View in iTunes|
||CleanSession 14: All about digital inbound marketing||In session 14 of A Marketing Podcast I discuss what digital inbound marketing is from a comprehensive, full life-cycle, point of view. I dig into each section of an inbound marketing campaign, from advertising to ROI calculations.||6/2/2016||Free||View in iTunes|
||CleanSession 13: What is content marketing?||What is content marketing is and how you can get started. I also review 8 different types of content marketing and what they are used to achieve. I go into depth on webinars, podcasts, and inbound campaigns to name a few||5/26/2016||Free||View in iTunes|
||CleanSession 12: What is email marketing||I talk all about email marketing strategy. I go over the objectives that any email marketing strategy should work to achieve, and review 6 email marketing strategies that you can implement for your small business.||5/19/2016||Free||View in iTunes|
||CleanSession 11: Setting up your online presence||I discuss the role that your website plays in your marketing, as well as walking you through the set-up of your businesses online presence. I focus on setting up your visual brand elements, your website, social media, email marketing,||5/13/2016||Free||View in iTunes|
||CleanSession 10: Executing your marketing strategy||I discuss how to write your executive summary as well as how to execute your strategy now that we've put in all the work to develop it! The execution includes the setup, the monitoring and adjusting, and the measurement of success.||5/5/2016||Free||View in iTunes|
||CleanSession 9: What should I budget for marketing||I discuss how to develop a budget for marketing using one of three different calculations/methods. At the end of this session you'll have developed a budget that suites your business and delivers on what we've worked to achieve in our marketing strategy.||4/28/2016||Free||View in iTunes|
||CleanSession 8: Tactical and Campaign Planning||The campaign planning and strategies section of your marketing strategy is to provide further guideline to the execution of your marketing mix and the tactics within it. I walk through some basic social, email, website, and content marketing strategy||4/21/2016||Free||View in iTunes|
||CleanSession 7: Developing a marketing mix||The marketing mix is the biggest and most complex part of your strategy. In this session I break down the development into three simple steps and identify some things to keep in mind as you validate your mix.||4/14/2016||Free||View in iTunes|
||CleanSession 6: Creating your unique selling proposition||I discuss what a USP or Unique Selling Proposition is and why you need one. I walk you through creating your unique selling proposition and 3 simple questions you need to answer. I demonstrate with A Marketing Podcasts's USP and how I developed it.||4/7/2016||Free||View in iTunes|
||CleanSession 5: Performing a marketing SWOT analysis||I discuss performing a Marketing SWOT Analysis as part of your marketing strategy. I walk through why you need to do one, and what you will get out of the process. I also walk you through developing each element of the SWOT with lots of examples.||3/31/2016||Free||View in iTunes|
||CleanSession 4: Understanding and developing your target audiences||Now that you have your goals and objectives, it's time to develop who you want to market to and how to market to them. Understanding and establishing your target audience will guide you in all your targeting decisions as you execute your marketing.||3/24/2016||Free||View in iTunes|
||CleanSession 3: Establishing goals and objectives||Goals and objectives are the first step in creating your marketing strategy. In this session I help you develop your goals and objectives to ensure you're marketing is working towards a successful outcome for your business.||3/17/2016||Free||View in iTunes|
||CleanSession 2: What is a marketing strategy and why do I need one||It's very easy to get sucked into the glamour of marketing tactics and to start without a marketing plan. In this session I help you understand why that's a bad idea and how to save time, effort, and money by being strategic in your marketing.||3/10/2016||Free||View in iTunes|
||CleanSession 1: Welcome to the show||Hey everyone and welcome to A Marketing podcast. I'm Matt and I'm excited to be starting this journey with you into the world of small business marketing . In particular, helping you develop your next marketing strategy for your small business.||3/3/2016||Free||View in iTunes|
An Excellent Choice!
If you want a solid and lasting understanding of digital strategy, Matt's your guy. Sound, practical advice that’s clearly communicated. Well done, I love forward to future podcasts!
Handy marketing tips for small business
This is an amazing opportunity for small business owners to gain access to an amazing resource in the person of Matt. He’s very accessible, knowledgeable and encouraging. Take advantage of the pod casts, website content and opportunities to connect - believe me, you’ll be glad you did
Great podcast well structured well executed and actionable
Very well organized and great coordination with the template on the website making it highly actionable.
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