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Paul Fireman

by Academy of Achievement

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Paul Fireman founded Reebok USA in 1979 and as of mid-2004 had been the company's only CEO. Reebok USA was formed when Fireman, attending a sporting goods trade show in London, bought the rights to the Reebok line of custom running shoes from the British shoe company J. W. Foster & Sons. Fireman introduced the first women's athletic shoe, for aerobics, in 1982, spurring a fitness wear and fashion revolution that molded Reebok into one of the fastest-growing companies of all time. Under Fireman Reebok expanded rapidly throughout Europe and the rest of the world. The Reebok brand eventually became available in more than 170 countries.

Paul Fireman
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  • Free
  • Category: Business
  • Language: English

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