SaaS Marketing Insights
By 47 Insights
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SaaS Marketing Insights is an interview show where we ask SaaS founders, CEOs, marketers and investors about the lessons they’ve learned in their quest to grow their companies. Hosted by Paul Stephenson, Founder & CEO of SaaS marketing agency, 47 Insights.
||ExplicitEp. 24: Aggregating Marketing Data with Hailey Friedman of Improvado||From starting out as an English Teacher in the Bronx with no experience in marketing, Hailey Friedman progressed through a series of marketing roles before landing at Improvado helping to solve a common marketing problem: aggregating all marketing data.||12/10/2018||Free||View in iTunes|
||ExplicitEp. 23: SaaS SEO with Jeremiah Smith of SimpleTiger||Virtual agency owner Jeremiah Smith of SimpleTiger outlines how he shifted his business' focus from 'SEO for everybody' to specializing in SEO for SaaS.||12/3/2018||Free||View in iTunes|
||ExplicitEp. 22: Building A Customer Insights Engine with Annabel Youens||It's unlikely you have ever heard of Appreciation Engine yet 64% of the music industry use the customer insights engine to understand customers and music fans. Co-Founder and CMO Annabel Youens explains how the SaaS platform works and their plans for t.||11/26/2018||Free||View in iTunes|
||ExplicitEp. 21: Paid Campaigns with Duane Brown of Take Some Risk||With experience running search and paid social campaigns for SaaS companies in Europe, Australia and North America, Duane Brown of Take Some Risk chats about what he has learned about marketing SaaS, and how it differs from e-commerce marketing.||11/19/2018||Free||View in iTunes|
||ExplicitEp. 20: Launching Shift with Nadia Tatlow of Redbrick||Nadia Tatlow, General Manger of Shift app at Redbrick, outlines how she went about launching the product on Product Hunt and driving traffic through Google and Facebook.||11/12/2018||Free||View in iTunes|
||ExplicitEp. 19: Growing The Checkfront Marketing Team with Angela Heald||Angela Heald joined SaaS booking software company Checkfront three years ago with a mandate to build a marketing department. How did she go about building her team, and what did she learn in the process?||11/5/2018||Free||View in iTunes|
||ExplicitEp. 18: How Checkfront Started Marketing with Jason Morehouse||In 2010 Jason Morehouse and his fellow Co-Founder Grant Jurgeneit started moonlighting on an idea for an online booking system. They had no money to spend on marketing so they concentrated on understanding customers' needs.||10/29/2018||Free||View in iTunes|
||ExplicitEp. 17: Building an Exceptionally Viable Product with Rand Fishkin of SparkToro||Since leaving Moz in February of this year, Rand Fishkin, along with fellow his SparkToro Co-Founder Casey Henry, have been busy building an "exceptionally viable product"; a customer discovery search engine for marketers.||10/22/2018||Free||View in iTunes|
||ExplicitEp. 16: From Chef to SaaS Marketer with Paula Hingley||In less than two years Paula Hingley has pivoted from full time chef with no experience in either marketing or the technology sector to becoming marketing manager at location based SaaS social media platform Echosec. How did she make the transition,||5/29/2018||Free||View in iTunes|
||ExplicitEp. 15: Investing in Digital Customer Acquisition with Owen Matthews||Owen Matthews grew up around startups, started his first software business before leaving School, sold it and went on to join his family's firm, Wesley Clover, investing in and growing tech companies. As an investor he has an informed opinion about Saa.||5/21/2018||Free||View in iTunes|
It's so helpful to get so many different perspectives. Great show!