Shiny New Object - a Marketing Podcast Tom Ollerton
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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Episode 252 / Emre Acikel / Bayer / Global Head Data Driven Marketing
li>ol]:list-[lower-alpha] [&_ol>li>ol>li>ol]:list-[lower-roman] [&_ol>li>ol>li>ol>li>ol]:list-[list-decimal] [&_:is(strong,h1,h2,h3,h4.h5,h6)]:font-semibold [&_[data-user]]:text-primary whitespace-pre-wrap break-words" style= "--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: var(--color-surface-default, #FFFFFF); --tw-ring-color: rgb(147 197 253 / 1); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; box-sizing: inherit; white-space: pre-wrap; overflow-wrap: break-word; --font-size: var(--font-size-md, 16px); --line-height: var(--line-height-md, 24px); font-size: var(--font-size); line-height: var(--line-height); border: 0px solid var(--color-border-default, #BEC5D0);"> Bayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which creatives and audiences perform best.
He also explains how connecting creatives to campaign data through an AI tool provided valuable insights, while acknowledging barriers to changing existing practices.
Listen for all the details and to learn how to maintain hands-on experience and learn new skills to differentiate yourself in an ever changing marketing environment. -
Episode 251 / Christina Rapsomanikis / Mars / Global VP Digital & e-Commerce
Christina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition.
In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safety, link chaining journeys and the practice of foundation and transformation as a basis for successful data driven marketing. -
Episode 250 / Idil Cakim / Audacy / Senior Vice President, Research and Insights
Find out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what makes meaningful content that drives audience reactions in the audio world and she shares her insights with us on the latest podcast episode.
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Episode 249 / Patrick Janssen / Cisco / Partner Marketing Manager
Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object.
Tune in to learn more about alignment and its benefits for data driven marketing, plus hear extra tips for unlocking creative value from Patrick. -
Episode 248 / Marie Casimir Fallon / Bimbo Bakeries USA / Senior Director of Media, Analytics and Content
For Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about how brands with low budgets can have better access to repurposing or expanding content, why human intervention is still essential, and how to truly delve into data analysis to get the right answers for your brand.
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Episode 247 / Jeremy Nye / Just Eat Takeaway.com / Senior Insight Manager, Global
What do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers?
Find out all this and more, including top data driven marketing tips and career advice for students, from the latest episode of the Shiny New Object podcast, featuring Jeremy Nye, Senior Insight Manager, Global, at Just Eat Takeaway.com.