5 episodes
Stack and Flow Stack and Flow
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- Business
Dive deep into the best sales & marketing automation stacks with hosts John J. Wall of Marketing Over Coffee and Sean Zinsmeister of Infer.
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Sean Zinsmeister, VP Product Marketing, ThoughtSpot & John J. Wall, Partner, Trust Insights
Data and The New Normal of Remote
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Jocelyn Brown, VP of Customer Success at Allocadia- Return on Intent, BI, and Attribution
In this episode Jocelyn talks about:
Data supported decision making
Why it's not about ROI
Marketing performance management -
Scott Brinker, VP of Platform Infrastructure at Hubspot - China, Customer Ops, and Citizen Tech
In this episode Scott talks about:
Martech in China
The Martech 5000
Marketing Governance -
Sam Usem of 3M - Digging Into The Data, Managing Massive Installs, and Staying Agile
In this episode Sam discusses:
Getting marketing teams to understand the results from their tools
The unique challenges of being the largest install for a SaaS vendor
Using governance to hold the ship together while remaining agile -
Amit Bendov of Gong - Call Analysis, The Science of Sales, and Unsupervised Learning
In this episode Amit Talks about:
The role of data for the modern sales rep
Processing voice and context
Unsupervised learning in speech analysis