This Week in Digital Marketing
By Tod Maffin
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In this weekly podcast, Tod Maffin interviews top marketing leaders about how YOU are messing everything up. Short, insightful, and actionable.
||CleanEveryone hates Snapchat. And Twitter hates you.||Don't forget, podcast listeners, you can also join us live when we do this show (Fridays 12pm PT). Details are at http://ThisWeek.News Here's what's on this week: — The Snapchat exodus has begun — Meanwhile, Google is now doing “Stories” as...||2/23/2018||Free||View in iTunes|
||CleanKiss Your Hashtag Contests Goodbye||Facebook Are brands using FB Live yet? What we’ve learned doing our Lives for clients Recommendations for mics and stabilizers 6-second ads over-performing Are reviews being dropped? Instagram Kiss your hashtag contests goodbye Notifications...||2/19/2018||Free||View in iTunes|
||CleanFacebook Reach to Drop by 20% on Monday (wtf?!)||Facebook Organic reach may drop 20% on Monday (!) Goodbye News Feed? Downvote button being tested Cash for “moderation causes” Publishers starting to bail out on Facebook Instagram Catalog Ads available Share any post as a Story Cinemagraph...||2/9/2018||Free||View in iTunes|
||CleanNew Instgram, Google's "Trigger" Ads, and Why Facebook Ads Are Costing a Lot||Don't forget to visit http://thisweek.news if you want to watch the video version. On this week's This Week in Digital Marketing, we cover the HUGE change to Instagram publishing, a great tool to measure your Facebook Pages organic reach, some...||2/2/2018||Free||View in iTunes|
||CleanTWDM - January 26 2018||iMessage for Business and more||1/26/2018||Free||View in iTunes|
||CleanDecember 11, 2015||Facebook ad rates are steeply climbing. I'll explain why and how to buffer yourself against it. If you're doing ANY Facebook advertising, there's a good chance you're missing incoming comments. I'll show you how to fix it. The half-life of a tweet has..||12/11/2015||Free||View in iTunes|
||CleanNovember 20, 2015||Facebook drops oCPM, a walk-through of RescueTime (http://todmaffin.com/rescuetime), Facebook's new "At Work" platform, engagement and reach is dropping, and how to prevent getting $8 clicks on social advertising.||11/20/2015||Free||View in iTunes|
||CleanNovember 13, 2016||--||11/13/2015||Free||View in iTunes|
||CleanNovember 6, 2015||--||11/6/2015||Free||View in iTunes|
||CleanOctober 30, 2015||— How we got post engagements for less than a penny each on a client's Facebook Page— New data showing how much stronger Facebook is getting at click buys— My special Browser Folder system for keeping up to date on the latest...||10/30/2015||Free||View in iTunes|
||CleanOctober 23, 2015||This week: How I got one million views on Facebook — without spending a penny. Plus: Twitter's new Polls and Publish functions, some interesting stats about paid vs organic posts on Facebook, and more.||10/24/2015||Free||View in iTunes|
||CleanOctober 16, 2015||This week, we cover changes to Facebook's messaging, how Instagram is outpacing other engagement channels, new Twitter conversion-lift options, and two great new tools.||10/16/2015||Free||View in iTunes|
||CleanOctober 9, 2015||Hi everyone — I've changed the focus of this podcast. Instead of long-form interviews, I'll now be doing a 30-minute weekly show covering the latest in digital marketing, social media, and more. This week: Video- Twitter bolsters video...||10/14/2015||Free||View in iTunes|
||CleanRunning a Marketing Agency||You've taken the plunge. Gone from taking side projects on to hanging out your shingle as a real marketing agency. Problem is, you're not getting any business. In this episode, Mitch Joel (President of Twit Image Agency) will tell you what you're...||12/16/2014||Free||View in iTunes|
||CleanSocial Listening (Cam Steed)||Your boss told you to do some "social listening." So you set up some Google Alerts. And you get a few hits. But miss most of them — especially the most important of them all: unbranded mentions. Business intelligence expert Cam...||12/2/2014||Free||View in iTunes|
||CleanBuilding a YouTube Following (Steve Dotto)||You started a YouTube channel. And you uploaded some videos. But you haven't gotten much traction. Wanna know why? It's because You're Doing It All Wrong. And YouTube guru Steve Dotto will tell you exactly how to fix it.||11/7/2014||Free||View in iTunes|
||CleanPaid Search Advertising (Mona Elesseily)||You've paid for search engine advertising but haven't seen the results you expected. Why? Because you're doing it all wrong. And this Paid Search expert will tell you how to do it right.||11/6/2014||Free||View in iTunes|
||CleanThe Selling Funnel (Scott Stratten: UnSelling)||Think you're focusing on the right things when it comes to selling your product or service? Chances are, you're not. Scott Stratten, co-author of UnSelling, is here to tell you what you're doing all wrong, and how to fix it.||11/6/2014||Free||View in iTunes|
I mean, it’s mine, so... :-)
But seriously, if your work has you involved in social media, digital marketing, or online advertising, this will be the best investment of 30 minutes a week you’ve ever spent. I promise to keep it fast-paced, fun, and always ahead of the news. Try an episode out!