Under the Influence from CBC Radio
By CBC Radio
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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.
||CleanS7E24 - Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide||This week, we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the implications for business, marketing and everyday life are astoun||6/13/2018||Free||View in iTunes|
||CleanS7E23 - How Tourism Survives A Tragedy||This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism - it is often one of the top revenue-generating industries and employs one of the bigge||6/6/2018||Free||View in iTunes|
||CleanS7E22 - Guinness Book of World Ad Records||This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to||5/30/2018||Free||View in iTunes|
||CleanS7E21 - Marching Orders: Household Products Invented by the Military||This week, we look at products invented by the military. The military has influenced more technology than any government, agency, business or organization in history. From the appliances in your kitchen, to the big screen in your living room, to the car||5/23/2018||Free||View in iTunes|
My apologies, I'm under the influence
Just listened to the first episode - always entertaining and engaging. Sounds like it'll be a great season with the new direction the dialogue is going. Thanks, Terry!
Under the Influence
Loved the review of what is happening in the BRICs. As our wise and honest Governor of the Bank of Canada, Mark Carney, said recently, one of the few ways out of our economic troubles is for Canadian companies and organizations to expand their reach to the BRIC countries and provide them with products and services that they need. You reinforced the value of such a strategy with this well-researched program. Thx
Informative and captivating
Congrats Terry on another hit.
The content was timely, informative, and captivating. I work with some large food brands and I found the info on experiential marketing to be very educational.
Also I had no idea about the ban on outdoor advertising in São Paolo - it sure makes a lot of sense, however, when you see the general public is getting nothing in exchange for their eyeballs & attention. Looking forward to hearing more new content.