Under the Influence from CBC Radio
By CBC Radio
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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.
||CleanBrands In Cars Getting Coffee: Sponsorship Marketing||This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension.||2/22/2017||Free||View in iTunes|
||CleanSmall Move, Big Gain: An Encore Presentation||This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks.||2/15/2017||Free||View in iTunes|
||CleanLead Balloons: When Negative Brand Names Work||This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones.||2/8/2017||Free||View in iTunes|
||CleanJudgment Day: Super Bowl Advertising||This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game.||2/1/2017||Free||View in iTunes|
I used to listen to Under The Influence in CBC before I switched shifts. Now I listen to it in podcast form. I love this podcast I just wish there was less encore presentations. I would rather no podcast that week than a rerun.
Even smarter than Age of Persuasion
Yes, it is even smarter than AOP. That is all.
My favorite too!
I try and catch it on CBC every week. I love it so much I'll sit in the car and wait until it's over before I get out. I appreciate the podcasts for those times that I miss it. An example of great radio programming.