Under the Influence from CBC Radio
By CBC Radio
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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.
||CleanSS18E4 - Marketing Rock 'N' Roll, Pt II||This week, it's Part Two of "Marketing Rock 'n' Roll." As the 1980's unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under befor||7/16/2018||Free||View in iTunes|
||CleanSS18E3 - Marketing Rock 'N' Roll, Pt I||In part one of a two-part episode, we'll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We'll tell the story of how the Beatles lost millions by not following Elvis's blueprint, an||7/9/2018||Free||View in iTunes|
||CleanSS18E2 - The Psychology of Price||This week in our Summer Series, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We'll analyze how restaurants design menus to steer you toward the most profit||7/2/2018||Free||View in iTunes|
||CleanSS18E1 - Elevator Pitches||Welcome to the first episode of our 2018 Summer Series, where we bring you encore episodes from deep in our archives. This week is about the art of the elevator pitch. The definition of an elevator pitch is being able to pitch an idea in the time it ta||6/27/2018||Free||View in iTunes|
My apologies, I'm under the influence
Just listened to the first episode - always entertaining and engaging. Sounds like it'll be a great season with the new direction the dialogue is going. Thanks, Terry!
Under the Influence
Loved the review of what is happening in the BRICs. As our wise and honest Governor of the Bank of Canada, Mark Carney, said recently, one of the few ways out of our economic troubles is for Canadian companies and organizations to expand their reach to the BRIC countries and provide them with products and services that they need. You reinforced the value of such a strategy with this well-researched program. Thx
Informative and captivating
Congrats Terry on another hit.
The content was timely, informative, and captivating. I work with some large food brands and I found the info on experiential marketing to be very educational.
Also I had no idea about the ban on outdoor advertising in São Paolo - it sure makes a lot of sense, however, when you see the general public is getting nothing in exchange for their eyeballs & attention. Looking forward to hearing more new content.