Under the Influence from CBC Radio
By CBC Radio
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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.
||CleanSS18E8 - Nudge: The Persuasive Power of Whispers||This week on our encore Summer Series, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sending||8/13/2018||Free||View in iTunes|
||CleanSS18E7 - When Brands Mock Other Brands||This week on our Summer Series, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked An||8/6/2018||Free||View in iTunes|
||CleanSS18E6 - Lookin' Out For #1||This week on our encore Summer Series, we explore #1 Brands. We'll look at popular categories and identify the runaway best-selling brands, and analyze why they are #1. The best selling car in Canada has been on top for 15 years. Know what it is? Bet yo||7/30/2018||Free||View in iTunes|
||CleanSS18E5 - Nobody's Dead Anymore: Marketing Deceased Celebrities||This week on our Summer Series, we look at Marketing Dead Celebrities. It's become a $2 billion dollar industry. And the marketing of dead celebrities not only attracts lots of big brands, but lots of controversy. We'll trace the use of dead celebrities||7/23/2018||Free||View in iTunes|
My apologies, I'm under the influence
Just listened to the first episode - always entertaining and engaging. Sounds like it'll be a great season with the new direction the dialogue is going. Thanks, Terry!
Under the Influence
Loved the review of what is happening in the BRICs. As our wise and honest Governor of the Bank of Canada, Mark Carney, said recently, one of the few ways out of our economic troubles is for Canadian companies and organizations to expand their reach to the BRIC countries and provide them with products and services that they need. You reinforced the value of such a strategy with this well-researched program. Thx
Informative and captivating
Congrats Terry on another hit.
The content was timely, informative, and captivating. I work with some large food brands and I found the info on experiential marketing to be very educational.
Also I had no idea about the ban on outdoor advertising in São Paolo - it sure makes a lot of sense, however, when you see the general public is getting nothing in exchange for their eyeballs & attention. Looking forward to hearing more new content.