Under the Influence from CBC Radio
By CBC Radio
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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.
||CleanS7E20 - Avon Calling: Door-To-Door Marketing||This week, we explore the art of door-to-door sales. From encyclopaedias, to makeup, to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It was a tough way to make a living. But the best salespeople never met a door the||5/22/2018||Free||View in iTunes|
||CleanS7E19 - Colour Schemes: How Colours Make You Buy (An Encore Broadcast)||This week, we look at the use of colour in marketing. Colours play a bigger role in your purchasing decisions than you may think. They can make you feel a certain way about a brand, and even encourage you to open your wallet. A lesson The Beatles, Chris||5/10/2018||Free||View in iTunes|
||CleanS7E18 - Lemonade: Marketing A Negative||This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Li||5/2/2018||Free||View in iTunes|
||CleanS7E17 - Bookmarks 2018||This week, it's our annual episode dedicated to great stories from our Under The Influence research that didn't make the regular season. We’ll tell the story of why Maple Leafs owner Harold Ballard would shut off all water fountains during games, whic||4/25/2018||Free||View in iTunes|
My apologies, I'm under the influence
Just listened to the first episode - always entertaining and engaging. Sounds like it'll be a great season with the new direction the dialogue is going. Thanks, Terry!
Under the Influence
Loved the review of what is happening in the BRICs. As our wise and honest Governor of the Bank of Canada, Mark Carney, said recently, one of the few ways out of our economic troubles is for Canadian companies and organizations to expand their reach to the BRIC countries and provide them with products and services that they need. You reinforced the value of such a strategy with this well-researched program. Thx
Informative and captivating
Congrats Terry on another hit.
The content was timely, informative, and captivating. I work with some large food brands and I found the info on experiential marketing to be very educational.
Also I had no idea about the ban on outdoor advertising in São Paolo - it sure makes a lot of sense, however, when you see the general public is getting nothing in exchange for their eyeballs & attention. Looking forward to hearing more new content.