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Under the Influence from CBC Radio

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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.

Customer Reviews

My apologies, I'm under the influence

Just listened to the first episode - always entertaining and engaging. Sounds like it'll be a great season with the new direction the dialogue is going. Thanks, Terry!

Under the Influence

Loved the review of what is happening in the BRICs. As our wise and honest Governor of the Bank of Canada, Mark Carney, said recently, one of the few ways out of our economic troubles is for Canadian companies and organizations to expand their reach to the BRIC countries and provide them with products and services that they need. You reinforced the value of such a strategy with this well-researched program. Thx

Informative and captivating

Congrats Terry on another hit.

The content was timely, informative, and captivating. I work with some large food brands and I found the info on experiential marketing to be very educational.

Also I had no idea about the ban on outdoor advertising in São Paolo - it sure makes a lot of sense, however, when you see the general public is getting nothing in exchange for their eyeballs & attention. Looking forward to hearing more new content.