Pricing is Positioning
By Paul Klein
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then positioning for maximum value for you and your clients. Join Paul Klein a business consultant and entrepreneur each week for an in-depth discussion on pricing strategies, consulting tactics as well as related business building topics.
||Clean006: Value-Based Pricing With Blair Enns||This week I am excited to bring you my first podcast interview with guest Blair Enns, Founder, of Win Without Pitching and author of Pricing Creativity: A Guide To Profit Beyond The Billable Hour. If Blair’s name sounds familiar to you, it may...||2/21/2019||Free||View in iTunes|
||Clean005: 5 pricing arrangements and pricing for expertise not by the hour||In this week’s episode, I want to share with you five pricing arrangements for your consultancy business and why I don't think you should be charging by the hour. Some of the pricing options I share in this episode may be new to you. And, that’s...||2/14/2019||Free||View in iTunes|
||Clean004: Creating a value ladder and how to prime for higher rates||When talking with potential clients about pricing for their brand or business, many ask me, “So, Paul, you talk about value ladders a lot. What is a value ladder, exactly?” Well, in this week’s episode I am going to answer that question...||2/7/2019||Free||View in iTunes|
||Clean003: Increase Your Rates And Quit Wasting Time With Long Proposals||In this episode, I am going to talk about not wasting time with long proposals and how to use the one page proposal in your business (which I’ve mentioned in past episodes). Oftentimes, firms or companies can end up putting together long proposals...||1/31/2019||Free||View in iTunes|
||Clean002: Using Options & Anchoring in your pricing||Today I am going to share with you what I know about using options and anchoring in your pricing strategy. If you're not familiar with the terms options or anchoring, don’t worry! I am going to describe which each one is and how they can help you in..||1/31/2019||Free||View in iTunes|
||Clean001: Pricing is Positioning & 7 tips to help you with your pricing strategy||What is The Pricing is Positioning concept and how can it help you with your overall pricing strategy? In this episode I share with you what I mean when I say pricing is positioning and how your brand’s value and pricing of products is important to...||1/31/2019||Free||View in iTunes|
||CleanWelcome to Pricing is Positioning||How you price is a direct reflection of your brand's position and value in the marketplace. It's not just a matter of charging more or raising your rates; rather it is recognizing the circumstances around your products and services and then...||1/16/2019||Free||View in iTunes|