As Season Three gets underway, the Roses find themselves at a crossroads between longing for the life they left behind and embracing the town they’ve reluctantly come to call home. Johnny has hit a brick wall in his quest to get the Roses out of Schitt’s Creek, and struggles to find a new project to give his life purpose – that is, until he finds one right under his nose. Meanwhile, Moira adjusts to her new position on Town Council, learning the hard way that big ideas aren’t always compatible with small-town realities. David is riding high after meeting a new love interest at a party, but soon discovers that his romantic life is becoming entangled with Stevie’s, creating friction in their friendship. At the same time, Alexis finds herself stuck between the two men in her life: Mutt, who has found a new girlfriend; and her ex-almost-fiancé Ted, who also happens to be her boss. The Roses continue to adapt to everyday life in Schitt’s Creek, as their temporary sojourn begins to look more and more permanent with each passing day. Even though the Roses still cling to the hope of returning to their former life, they continue to put down roots in a town that might just be the best place for them.
Johnny is nearing rock bottom after a series of professional setbacks cause him to question his role as the family breadwinner. However, when Stevie inherits the motel after the death of her great-aunt, a desultory Johnny sees this as a potential business opportunity. The pair decide to partner up and turn the motel into a semi-reputable establishment. Johnny soon finds himself dealing with (among other things) online reviewers, local escorts, and a head lice outbreak, as he strives to rebuild both the motel and his own battered ego.
Meanwhile, Moira is balancing her role in local singing group The Jazzagals with her newfound political career on Town Council. Moira initially struggles with the financial and creative constraints of municipal government, and reaches for lifelines to her showbiz past, including a sketchy B-movie audition, and a questionable photoshoot with a family friend. But Moira’s gregarious nature makes her a natural at politics, and she soon finds her performance skills more efficiently put to use in dealing with internet criticism, getting a deal on a used car, and scoring a major coup for Schitt’s Creek at a regional municipalities conference.
At the same time, David navigates turbulent emotional waters after discovering that he’s unwittingly formed a “throuple” with Jake and Stevie. He must also come to terms with past embarrassments, including his inability to pass a driving test, the sting of a bad break-up, and the revelation that his parents orchestrated many of his career successes. However, a vacancy in the local general store provides David with an opportunity to prove that he can run a business on his own terms. David encounters a potential love interest in his new business partner Patrick, as they work together to launch a store they can both be proud of.
Finally, Alexis finds herself torn between the two men in her life: Mutt, who has found a new girlfriend; and Ted, her current boss. Alexis also contemplates her future, and decides to return to high school to complete her diploma. There, she faces a new host of challenges, like fitting in with classmates, earning volunteer hours, and writing essays without assistance. Alexis continues to juggle her schoolwork with her day job as Ted’s assistant, and struggles to negotiate the personal and professional boundaries of her burgeoning relationship with her ex-almost-fiancé.