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The Art of Losing

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Former '90s alt.rock utility man Stacy Jones brings the gleaming steel wool of his American Hi-Fi out of the box once again with The Art of Losing. The album arrives after a curious live offering, which seemed to exist solely as an opportunity for Jones to fulfill a Live at Budokan fantasy. Nevertheless, fans of the 2001 hit "Flavor of the Weak" will find The Art of Losing and its title track lead single worthy follow-ups. It's appropriate that "The Art of Losing"'s slick, reconstituted punk jerk found its way into a Coors Light ad — its chants of "Hey ho/Let's go/I'm gonna start a riot" and "One two/F*ck you/Don't tell me what to do" take the packaging of punk for mass consumption to macrobrewery levels. Impossibly, the similarly processed grit of "The Breakup Song" is a straight-up knockoff of blink-182's "First Date." Jones includes another name-drop of Cheap Trick here, too; the production inserts handclaps, layer after layer of harmony vocals, and the thousand-foot-high guitar tone typical of songs mixed for radio. In fact, this is the sound that guides both Losing and American Hi-Fi, a band that's been designed and built for success in three-minute increments. "Nothing Left to Lose" splices played-out hip-hop phrasing ("Holla back y'all," "All the bitches in the back") into smarmy Jackson Browne and Undertones references as the guitars chug and ring referentially; "Teenage Alien Nation" and "Beautiful Disaster" feature more bombastic riffery and meticulously placed potty mouth from Jones. Elsewhere there are the requisite ballads ("Save Me" and "This Is the Sound" — think a louder Goo Goo Dolls), but The Art of Losing is rounded out mostly by a jumble of F-words, cheeky pop culture references, name-drops (Built to Spill? My Bloody Valentine? Mentioning them doesn't put you in the same league), and more buzzing 21st century new alternative rock helped out considerably by production chicanery. American Hi-Fi truly is the flavor of the week.


Genre: Alternative

Jahre aktiv: '00s, '10s

Drummer Stacy Jones already had his hand in rock & roll prior to his gig with American Hi-Fi. Having been a part of some of the 1990's biggest alternative acts, Letters to Cleo and Veruca Salt, Jones turned his experience inside out for his own musical project. While working on Nina Gordon's Tonight and the Rest of My Life solo album, Jones looked toward the vibrancy of Cheap Trick and cast the healthy rock sounds of American Hi-Fi. Jones, guitarist Jaime Arentzen, bassist Drew Parsons, and drummer...
Komplette Biografie
The Art of Losing, American Hi-Fi
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