By PRSA Conference
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The Public Relations Society of America (PRSA) is the worldâ€™s largest, pre-eminent organization for public relations professionals. Serving more than 22,000 members, PRSAâ€™s primary objectives are to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. WebmasterRadio.FMâ€™s â€œCover Storyâ€ and the PRSA Conference Channel feature insights from industry thought leaders on a variety of topics, as well as featured presenters and highlights from the annual PRSA International Conference. From time to time, the PRSA Conference Channel features segmented podcasts for various areas of public relations, such as diversity, public affairs and government, and technology, to name a few. Additionally, roving reports from PRSAâ€™s Professional Interest Section conferences appear on the PRSA Conference Channel. Recipients of the annual PRSA Silver Anvil Award â€” the icon of best public relations practices that recognizes organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness â€” also are featured each year on â€œCover Story.â€ To learn more about PRSA, visit www.prsa.org.
||Managing Public Relations||Eric Hill from research company MyMediaInfo discusses how his company arranges information of all parts of the public relations field in an easily digestible format.||8/12/2009||Gratis||Ver en iTunes|
||ROI of the Press Release||Laura Sturaitis showcases what is new with Business Wire, including how they have reinvented the traditional press release. and she discusses her PRSA 2009 Panel presentation on the ROI of the press release.||8/12/2009||Gratis||Ver en iTunes|
||Integrated News Release Tracking||Kye Strance explains Vocus, a web-based software program that helps manage daily public relations activity with email solutions and SEO friendly press releases, and how it has a integrated tracking system that monitors you public relations initiative.||8/12/2009||Gratis||Ver en iTunes|
||Haagen Dazs Ice Cream Correlation with Honey Bees||Dave Chapman and Diane McIntyre give an overview on how they solved the Haagen-Dazs revenue slump with the campaign: Haagen-Dazs loves Honey Bees, plus they discusses how Honey bees products contribute to the ingredient to half of the flavors from Haag...||8/12/2009||Gratis||Ver en iTunes|
||Celebrity Public Relations||Rita Tateel talks about why celebrities are brands and how their endorsements reflect the brands they work with.She also addresses celebrity to brand paring to increase return on investment.||8/12/2009||Gratis||Ver en iTunes|
||PHD Jonathan Slater||Jonathan Slater PHD was a speaker at PRSA where he addressed campaigns coarse for students and instructors to assist in learning to become a public relations professional.||8/12/2009||Gratis||Ver en iTunes|
||Public Relations versus Advertising||Gary McCormick reveals his thoughts of public relations of today and his new position at PRSA, including the difference between public relations versus advertising.||8/12/2009||Gratis||Ver en iTunes|
||Bob Garfield on Positioning of Public Relations||Bob Garfield shares some afterthoughts following his PRSA 2009 International Conference presentation on how the mass mediaâ€“mass marketing symbiosis is dead and how public relations as an industry is better positioned than most.||8/12/2009||Gratis||Ver en iTunes|
||PRSA 2009 International Conference Testimonial-Ralph Davila||Maria interviews Ralph Davila, an award-winning PR and communications professional in the Cleveland/Akron area, on his Experience at the PRSA 2009 International Conference.||1/12/2009||Gratis||Ver en iTunes|
||Global Technology and Education||Farnaz Khadem , Head of Corporate Communications and Public Relations for Life Technologies, gives her take on the Todd Buchholz keynote in terms of Global Technology and Education, plus she discusses her companys work in corporate communications and b...||1/12/2009||Gratis||Ver en iTunes|