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Private Room

Avant

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Album Review

The same issues that weighed down Avant's previous two albums, rendering them good if uneven releases, continue to run unchecked for Private Room. The sheer wealth of material — 16 tracks in all — couldn't possibly work to anyone's advantage, especially someone who thrives on singles. So, once again, there's a handful of excellent contemporary R&B songs surrounded by too much material that's either decent or middling. This being Avant's third album, it's now more than apparent that he will never outshine his primary inspiration, R. Kelly. But who could really hold that against him? Those are lofty standards to judge anyone's career to, and Private Room's success ("Read Your Mind" maintained a lasting presence on urban radio, and it crossed into the Top 25 of the Billboard pop chart) shows that Avant has hardly been another case of "one or two hits and out."

Biography

Born: 26 April 1978 in Cleveland, OH

Genre: R&B/Soul

Years Active: '90s, '00s, '10s

Hailed as the "new voice of ghetto soul" and the first act signed to basketball great Magic Johnson's Magic Johnson Music, Cleveland native Avant (born Myron Avant) debuted in 1998 with the song "Separated," released on Payton Entertainment — the label operated by his manager, Eric Payton. The single received airplay on top-rated Chicago radio station WGCI prior to being selected for inclusion on the 1999 MCA compilation Summer Heat. This set the stage for the May 2000 release of Avant's debut...
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Private Room, Avant
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