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Believe

Mass Production

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Album Review

When James Brown popularized funk in the 1960s, he elevated repetition to an art form in the R&B world. The cardinal rule became "find the perfect groove and work it to death," and the goal was musical hypnosis. Brown, of course, didn't single-handedly invent musical repetition — in India, Hindu musicians were celebrating the joys of repetition centuries before he was even born. But the Godfather did pave the way for numerous funk, disco, house, Latin freestyle, jungle, and trance artists who liked to stay on the groove. In the 1970s, the use of repetition worked wonders for everyone from Parliament/Funkadelic and the Ohio Players to Donna Summer and Cerrone — and the value of repetition certainly wasn't lost on Mass Production, whose hypnotic funk-disco continued to sound fresh on its second album, Believe. There are no signs of a sophomore slump on this LP; the club DJs who went wild over MP's first album were equally impressed with exuberant, ultra-danceable offerings like "Free and Happy," "People Get Up," and "I Believe in Music." The record also contains a few dreamy soul ballads, including "Keep My Heart Together" and "Being Here." But Believe is party album first and foremost, and it's an exciting one.

Biography

Formed: Richmond, VA

Genre: R&B/Soul

Years Active: '70s, '80s

Based in Richmond, Virginia, the ten-piece soul and disco group Mass Production had a series of minor R&B hits in the late '70s and early '80s. Mass Production consisted of LeCoy Bryant, Kevin Douglas, James Drumgole, Agnes "Tiny" Kelly, Larry Marshall, Gregory McCoy, Emmanuel Redding, Ricardo Williams, Samuel Williams, and Tyrone Williams. Their best-known song, "Firecracker," hit number four on the R&B charts in the...
Full bio
Believe, Mass Production
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  • 7,92 €
  • Genres: R&B/Soul, Music, Rock, Disco, Funk, Soul
  • Released: 1977

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