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Strategic Marketing For Health Care Organizations

Building A Customer-Driven Health System

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Description

This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

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Strategic Marketing For Health Care Organizations
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  • 72,99 €
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Medical
  • Published: 19 January 2011
  • Publisher: Wiley
  • Print Length: 576 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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