The Ultimate Marketing Toolkit
Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
From e-mail to YouTube, Facebook to webvertising—the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:Blogs and bloggingPay-per-click advertisingSearch engine optimizationE-mail offersE-newslettersFilled with samples and resource lists, this book is the only book a marketing professional will ever need.