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Customer Experience & Employee Engagement

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    • Gesellschaft und Kultur

Customer Experience & Employee Engagement

    Customer Experience #17: Core Competence – Partners in Your Customers’ Preferred Direction

    Customer Experience #17: Core Competence – Partners in Your Customers’ Preferred Direction

    This is the concluding part of Michael Byrne’s series of 8 podcasts on the Core Competencies for Sales. In this episode, we discuss what it means to be at the pinnacle of Sales Competence: Partners, with your Customers, in their Preferred Directon.
    The key to this relationship is Trust. Trust which has been built up over time, through proven performance in the other competence areas we have discussed. Trust which is based on awareness that the salesperson understands the customer’s problems and is genuinely interested in helping to solve them. Trust which is won when the salesperson challenges the customer and awakens them to a deeper understanding of their preferred direction.
    It’s possible that the preferred direction of a particular customer at this time may not always offer a sales opportunity. If so, no amount of sales effort will induce a customer to happily buy something they do not want. In that case your salesmanship will be more effectively employed elsewhere, for now.
    Once again, Michael cautions against the pushy opportunism which, more often than not, can cut short a call, or worse still a relationship. Remember it’s not about you: it’s about your customer. It’s not about your product: it’s about their business. Earn the trust of your customers; go with them in their preferred direction and you will achieve real results.
    Feedback: Michael AT QBC.ie. Call or text +353 87 2602205.
    Do you use iTunes? Click here to subscribe for free and have iTunes automatically download future episodes of this podcast. (More options)

    • 19 Min.
    Customer Experience #16: Core Competence – Solve Your Customer’s Problem

    Customer Experience #16: Core Competence – Solve Your Customer’s Problem

    You may be an expert on the product or service you are selling. You may know all about the problems it can solve. But the only problem that matters is the one which is blocking your customer’s path along his preferred direction.
    Some serious skill is called for here. You see: the customer may not themselves be fully aware of what those problems are. The challenge is to listen, probe, challenge and awaken the customer to discover what they really need. Only then, Michael says, should you mention your product, and in doing present a solution to the problem – the real and genuine problem – which you and the customer have identified.
    In this podcast, Michael identifies 14 universal challenges that face all types of customer. He outlines practical steps to help unearth problems your customers really care about. And he describes practical scenarios in IT and Pharmaceuticals which demonstrate the point.
    Feedback: Michael AT QBC.ie. Call or text +353 87 2602205.
    Do you use iTunes? Click here to subscribe for free and have iTunes automatically download future episodes of this podcast. (More options)

    • 19 Min.
    Customer Experience #15: Core Competence – Creating & Nurturing Connections between Stakeholders

    Customer Experience #15: Core Competence – Creating & Nurturing Connections between Stakeholders

    In the last episode, we learned the importance of being able to have relevant conversations with very different types of stakeholders in your customer’s organisation. In this episode, Michael takes the idea further. How can you help reconcile these different interests (Production, Finance, HR, Logistics, etc), creating and nurturing connections which will help your customer reach its goals?
    The scenario is a high-level presentation to the senior management team or perhaps the board of directors. This is “make or break”. How do you prepare for this kind of encounter? What are the competencies demanded by the situation? How can you advance your relationship with the customer towards becoming a partner in their preferred direction?
    Feedback: Michael AT QBC.ie. Call or text +353 87 2602205.
    Do you use iTunes? Click here to subscribe for free and have iTunes automatically download future episodes of this podcast. (More options)

    • 21 Min.
    Customer Experience #14: Core Competence – Having Relevant Conversations

    Customer Experience #14: Core Competence – Having Relevant Conversations

    Having relevant conversations with your customers is vital to making the sale.
    In this week’s podcast Michael talks about the importance of relevant conversations. He explains that while there may be one user of your product or service in your customer’s organisation, there can be many other people who have a stake – and a say – in the decision to purchase.
    Each of these people views the decision using a different set of rules: rules which have particular relevance for them, but perhaps not for others. The challenge for the salesperson is to learn what is relevant for the different roles in their customers’ organisations, distinguish their products features accordingly and have relevant conversations.
    Can you make your sales pitch relevant to your customer’s finance department? What about the logistics department? Or Health & Safety? Having relevant conversations with all the stakeholders is key to success.
    Feedback: Michael AT QBC.ie. Call or text +353 87 2602205.
    Do you use iTunes? Click here to subscribe for free and have iTunes automatically download future episodes of this podcast. (More options)

    • 1 Sek.
    Customer Experience #13: Core Competence – Knowing What You Need to Know

    Customer Experience #13: Core Competence – Knowing What You Need to Know

    Trust between the sales person and the customer is key to unearthing the customer’s specific needs.
    Do you, as a sales person, know what you need to know in order for your customer to trust you?
    In today’s podcast, Michael explains the importance of trust between the sales person and the customer. Only when a trusting relationship is established, will you as a sales person discover your customer’s specific needs. When you know what they want, and they trust you to deliver it, you will make the sale.
    Feedback: Michael AT QBC.ie. Call or text +353 87 2602205.
    Do you use iTunes? Click here to subscribe for free and have iTunes automatically download future episodes of this podcast. (More options)

    • 18 Min.
    Customer Experience #12: Core Competence – Being Familiar with the Customer’s Standard Operating Procedures

    Customer Experience #12: Core Competence – Being Familiar with the Customer’s Standard Operating Procedures

    Familiarity with a customer’s Standard Operating Procedures is essential when trying to address that specific customer’s product needs.
    In today’s podcast, Michael explains that it’s not enough to know about your product – you must understand your customers business. He provides two examples where the salesperson suceeds, not by talking about his product, but by asking about the customer’s use of that product. And he warns against highlighting newness and difference without recognising the positive aspects of the relationship the customer may have with their existing product.
    Feedback: Michael AT QBC.ie. Call or text +353 87 2602205.
    Do you use iTunes? Click here to subscribe for free and have iTunes automatically download future episodes of this podcast. (More options)

    • 20 Min.

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