By Chinese Consumer Connection
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Chinese Consumer Connection hosts Talk of Asian Marketing that focuses on issues most managers don't think about, until it's too late. The cultural gap between Western and Eastern consumers is huge; TAM draws on local experts with decades of experience to give you a POV from the ground, to help you see what consumers are thinking and what marketers need to pay attention to.
||Show 90 Graduate Student Research Proposal||Main Topic: MBA Thesis Research Proposal Hosts: James Stanworth, Clyde Warden Joana is an MBA student in Taiwan. She is following the normal path of Asian business students who must present a thesis in order to graduate. In Taiwan, this requirement, as i||9.4.2011||Gratis||In iTunes ansehen|
||Show 88 Beijing Consumer Spaces||Main Topic: Beyond the Beijing Burbclaves Hosts: James Stanworth, Clyde Warden Clyde and James are in Beijing doing some consulting work. For this show, they get together and look at some contrasts between the gated communities of Beijing, out near the a||26.3.2011||Gratis||In iTunes ansehen|