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Reach the Beach (Expanded Edition)

The Fixx

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Album Review

Reach the Beach is a significant step forward from the Fixx's debut album, Shuttered Room, simply because the band can now craft immediately accessible, incessantly catchy pop/rock melodies. "One Thing Leads to Another" has a big, ringing guitar hook hammered home by the dance beat, while "Saved by Zero" and "The Sign of Fire" are cool, robotic slices of synth pop. Although the rest of the album isn't quite as catchy as those three hits, Reach the Beach remains a pleasant collection of immaculately produced and stylishly danceable new wave. [The 2003 reissue includes four bonus tracks.]

Biography

Formed: 1980

Genre: Rock

Years Active: '80s, '90s, '00s, '10s

A London-based new wave group that managed to sustain a successful career in America for several years in the mid-'80s, the Fixx always flirted with the mainstream with their catchy, keyboard-driven pop. Formed by college friends vocalist/keyboardist Cy Curnin and drummer Adam Woods in the early '80s, the pair advertised in the music press for additional members; the remaining members of the group — guitarist Jamie West-Oram, keyboardist Rupert Greenall, and bassist Charlie Barret — all...
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Reach the Beach (Expanded Edition), The Fixx
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