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Summary of Blue Ocean Strategy

by W. Chan Kim and Renée A. Mauborgne Includes Analysis

Denne bog kan downloades og læses i iBooks på din Mac eller iOS-enhed.

Beskrivelse

Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis
 
Preview:
 
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.
Most businesses make the mistake of focusing on their competitors when developing strategies. A “blue ocean” business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term “blue ocean” is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean…
 
PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.
 
Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis
 
• Overview of the Book
• Important People
• Key Takeaways
• Analysis of Key Takeaways
 
About the Author
With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. 
Visit our website at instaread.co.

Summary of Blue Ocean Strategy
Se i iTunes
  • 25,00 kr
  • Tilgængelig for iPhone, iPad, iPod touch og Mac.
  • Kategori: Studiehjælp
  • Publiceret: 15/08/2016
  • Udgiver: Instaread
  • Sideantal: 36 sider
  • Sprog: Engelsk
  • Krav: Hvis du vil se denne bog, skal du have en iOS-enhed med iBooks 1.3.1 eller nyere samt iOS 4.3.3 eller nyere. Du kan også bruge en Mac med iBooks 1.0 eller nyere samt OS X 10.9 eller nyere.

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