Digital & Social Media Leadership Forum Radio Digital & Social Media Leadership Forum

Special Guest: Cerys Hearsey, Lead Consultant and MD, Postshift

Cerys is the head of consulting at Postshift leading all large-scale transformation projects across manufacturing, engineering and heavy industries covering a variety of strategic initiatives including leveraging social technology and collaborative environments to gain business value, enhancing the adoption of social technology to allow transformation of businesses through innovative organisation design and business model innovation.

Join us as we talk about large scale digital transformation.

Host: Jo Dodds

Special Guest: Oliver Beirne, Senior Community Manager from Social Edge Consulting.

Oliver's expertise includes empowering users to create engaging and collaborative content for their Jive community, with strong emphasis on user-centred design. As Enterprise Community Coordinator for Pearson Plc, one of the world's leading learning companies, Oliver was responsible for driving adoption and best practices globally across the organisation’s 42,000 users.

Join us as we talk about gamification. Gamification often creates excitement and resistance in equal measure, but what real value does gamification add to an online community? Gamification is all around us and most of us experience it in some form during our lives but do we understand how it can drive progress and change? Trying to make processes 'fun' by giving away badges distracts from the real value of gamification which is to teach, motivate, engage and measure success. By avoiding common pitfalls and short term thinking, we can create progressive, collaborative and ultimately successful communities that benefit organisations and users alike.

Host: Jo Dodds

Special Guest: Katy Howell of social media agency, Immediate Future

Join us as we talk about paid social, why it's important, the secret to it and Katy shares her top tip for getting the most from your investment in it.

Named 4th most influential social media marketing expert by the Drum, a BIMA HOT100 (twice) and Digerati top 100, Katy is CEO at immediate future - a social digital consultancy that helps brands succeed in social media and deliver value to the business. Katy’s social expertise spans many industries with clients including; Thomson Reuters, Post Office, IBM, Selfridges, Cineworld, Diageo.

Host: Jo Dodds

Special Guest: Archie Campbell, Co-Founder of Vidsy

Archie Campbell is Co-Founder and Creative Director of Vidsy, responsible for creating the next generation of social video content for brands

Prior to Vidsy he owned a boutique video production agency producing content internationally with clients including: BBC, Sony Playstation, ITV and Adidas

Join us as talk as we talk about creating mobile video for new media and social channels at scale.

When not in the office you can find Archie either in the pool, on the bike or running whilst he trains for his first triathlon.

Host: Jo Dodds

Special Guest: Roy Jacques

The European Managing Director for Sysomos, Roy has been leading Sysomos in Europe for the last five years. Sysomos is a social intelligence company focused on driving insights to action and working predominantly with marketeers and digital marketing agencies.

Join us as we talk about the social media marketing complexity for global organisations and what these organisations need to do to ensure they are using social media across the world to best effect.

Host: Jo Dodds

Special Guest: Martin Lindstrom

Brand Futurist. Best-selling Author. Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands. He is the recipient of TIME Magazine’s “Worlds 100 Most Influential People”

In Martin's new book, Small Data, he takes us to the exhilarating edge of human observation to reveal needs, impulses and desires most would know barely existed.

Sought out by the world's leading brands and corporations to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year on the road observing people in their homes in an attempt to uncover small data and, ultimately, to create the multi-million dollar products that address our deepest human needs.

Join us as we talk small data vs big data!

Host: Jo Dodds