Introduction to Patient Experience
This book can be downloaded and read in iBooks on your Mac or iOS device.
Digital transformation in healthcare is going mainstream, promising higher quality of care at a lower cost for all. And right on time, as only two years ago World Health Organization calculated the cost of not taking action to address the spread of noncommunicable diseases - 7 trillion dollars in 20 years.
Telemedicine allows for a cheaper infrastructure of medical consultations, connected hardware means remote monitoring 24/7 and big data helps researchers find patterns in the spread of diseases and better target preventive activities.
But the biggest change happened in relation to the model of patient relations. The biggest transformation in medicine since Stone Age is happening right now. The model of patient relations has changed irreversibly as the digital transformation of healthcare turned patients from passive beneficiaries into active decision makers. Internet brought with it the emancipation of patients who gained a much wider access to information, which led to the raise in decisiveness. Companies in healthcare are no longer primarily in B2B communication with other medical entities and public administration, but in B2C for the first time having to work this hard to gain their trust.
- Category: Business & Personal Finance
- Published: 07 March 2017
- Publisher: Agata Piekut
- Seller: Smashwords
- Print Length: 54 Pages
- Language: English